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EMEA Product Development Manager – Toys, Games & Promotions
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EMEA Product Development Manager – Toys, Games & Promotions
Location: London – hybrid, approximately one office day per week
Contract: Maternity cover, 20 October 2026–19 September 2027
Pay rate: £230.77 per day PAYE
Travel: Some international travel required
We are recruiting an experienced Product Development Manager to join a leading global entertainment and media organisation.
This is a creative, hands-on role managing the development of toys, games and promotional products across EMEA. You will help translate globally recognised characters, stories and entertainment franchises into engaging, commercially relevant consumer products.
Approximately 70% of the role will involve providing creative product-development support to a major global toy partner. You will collaborate with senior creative leaders, commercial teams, franchise stakeholders, licensees and external partners to develop products that are exciting for consumers and aligned with brand guidelines.
Key responsibilities
- Manage the day-to-day development of toys, games and promotional products across EMEA.
- Translate entertainment franchises, characters and stories into compelling product concepts.
- Provide creative direction and product-development support to a major global toy partner.
- Work closely with licensees, manufacturers and product-development teams to create fresh, commercially relevant designs.
- Develop balanced graphic elements using colour, scale, icons and spacing for products aimed at different age groups.
- Collaborate with commercial, franchise and creative stakeholders throughout the development process.
- Understand partners’ manufacturing capabilities and how these influence product design and delivery.
- Manage product-approval timelines and provide clear, constructive and timely creative feedback.
- Apply franchise and brand guidelines consistently while enhancing the consumer and fan experience.
- Research consumer trends, illustration styles, graphics, products and competitor activity.
- Apply knowledge of toy packaging, product construction and manufacturing processes.
- Share and implement product-development best practices across the wider team.
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Essential experience
- At least five years’ experience in 3D product design, toy development or toy manufacturing.
- A degree or technical qualification in design, or equivalent practical experience.
- Advanced Adobe Illustrator and Photoshop skills.
- Strong experience using relevant 3D design software.
- Excellent product-illustration skills.
- Good knowledge of toy packaging and the technical construction of products and components.
- Strong understanding of consumer, design and product trends within the toys and games market.
- Experience presenting creative concepts, recommendations and feedback to stakeholders.
- Excellent attention to detail and the ability to deliver high-quality work to tight deadlines.
- Strong collaboration and stakeholder-management skills.
- A proactive, tenacious and solutions-focused approach.
- Working knowledge of InDesign, Word, Excel and PowerPoint.
- Willingness to travel when required.
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Desirable experience
- Previous experience within an entertainment, licensing or franchise-led organisation.
- Experience working with major toy manufacturers, licensees or global consumer-product partners.
- Knowledge of product development across multiple EMEA markets.
This is an excellent opportunity for an experienced toy or consumer-product professional who combines creative flair with technical manufacturing knowledge and confident stakeholder management.
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