Advanced Micro Devices, Inc
EMEA Public Relations Manager
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Job Title: Regional Product PR Lead
Overview:
The Regional Product PR Lead drives implementation of all product-related public relations across EMEA. This role is a 12-month contract and owns strategic PR relationships with OEM and ecosystem partners, managing communications around AMD-based products and leads a team of Regional PR managers. Leads AMD’s press engagements across all business lines in EMEA. The role involves partnering closely with HQ PR segment leads, as well as key stakeholders within business units, sales, and marketing along with the extended agency network. With close relationships across regional press, you lead the team to support key product launches, momentum and competitive engagements in support of differentiated messaging, driving proactive press engagements, and helping build and support press communities as a part of successfully strengthening the AMD brand and our position as an industry leader enabling the future of high-performance computing.
Key Responsibilities:
- Proactively look for interview and media engagement opportunities to grow AMD awareness in the region.
- Ensure maximum positive editorial coverage in the region’s media according to given resources and budget.
- Shape and implement comprehensive PR strategies across AMD’s full product spectrum - aligning storytelling with corporate and commercial objectives.
- Provide cross-functional leadership, ensuring consistent, on-brand, and cohesive narrative strategies across business units.
- Drive for results through independent judgment, strategic agility, and a strong customer-centric mindset.
- Liaise regularly with regional sales and marketing teams to jointly develop and execute integrated communications strategies.
- Work with key industry partners to create co-operative PR programs that amplify shared success stories and product launches.
- Foster strong relationships with internal and external stakeholders to ensure alignment between commercial and communication priorities.
- Establish and manage the regional press engagement strategy, cultivating deep relationships with tier-one media across technology, business, and lifestyle verticals.
- Generate and localize content to maximize impact of global and regional announcements, ensuring timely translation and distribution through approved service providers.
- Lead proactive media programs, including product reviews, in collaboration with HQ and regional teams.
- Organize press events — including briefings, conferences, and interviews — to strengthen AMD’s visibility and leadership narrative.
- Extend AMD’s reach beyond traditional technical reviews by developing creative, lifestyle, and influencer-based storytelling opportunities.
- Manage PR agencies across (Region) to ensure efficiency, creativity, and business-driven outcomes, own and direct agency activities related to reactive responses, strategic planning, and creative execution.
- Monitor, report, and evaluate press coverage, extracting insights to inform future strategies.
- Oversee consistent application of best practices in media engagement, ensuring quality, compliance, and impact in all activations.
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Contract Duration:
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This role is a 12-month contract.
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Benefits:
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Company Policy:
- AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.
- AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
- AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
- This posting is for an existing vacancy.
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