Hisense UK
Emerging Channels Sales & Operations Manager
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About the Role
We are looking for a commercially driven Emerging Channels Sales & Operations Manager to lead the growth of our SDA business across new and rapidly developing retail channels.
The role will take ownership of the sales performance and day-to-day commercial operations of channels including TikTok Shop, Affiliate Marketing, Direct-to-Consumer (D2C), and other emerging digital retail opportunities.
This is a hands-on commercial role combining sales, ecommerce operations, digital marketing, channel development, and performance management. The successful candidate will be responsible for developing these channels into sustainable and scalable revenue streams, working closely with internal teams and external partners to drive traffic, conversion, revenue, and profitability.
Main Responsibilities
Emerging Channel Sales & Strategy
- Own the sales performance of SDA across TikTok Shop, D2C, Affiliate, and other emerging retail channels.
- Develop and execute channel strategies, sales plans, and promotional calendars to achieve revenue, profitability, and market share targets.
- Identify and develop new digital commerce opportunities, platforms, partnerships, and routes to market.
- Monitor market developments, competitor activity, consumer behaviour, and emerging ecommerce trends to identify new growth opportunities.
- Build commercial forecasts and regularly review performance against agreed targets and KPIs.
TikTok Shop & Social Commerce
- Lead the commercial development and day-to-day operation of TikTok Shop for SDA.
- Develop product, pricing, promotion, campaign, and content strategies to maximise sales and conversion.
- Work with internal marketing teams, agencies, creators, and TikTok partners to develop livestream, short-form video, and social commerce initiatives.
- Analyse traffic, conversion, GMV, ROAS, and other key performance metrics to continuously improve channel performance.
- Identify hero products and promotional opportunities suitable for social commerce.
Affiliate Marketing
- Develop and manage the Affiliate Marketing programme to drive incremental traffic and sales.
- Identify, recruit, and develop relationships with affiliates, creators, publishers, influencers, and other commercial partners.
- Establish appropriate commission structures, promotional mechanics, and incentive programmes.
- Monitor affiliate performance, ROI, conversion, and incremental revenue, optimising investment towards the highest-performing partners.
- Explore opportunities to integrate affiliate activity with TikTok Shop, D2C, product launches, and wider marketing campaigns.
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D2C Sales & Operations
- Support and drive the commercial performance of the company's Direct-to-Consumer (D2C) channel for SDA.
- Own product assortment, pricing, promotions, merchandising, and sales planning for the channel.
- Work cross-functionally to ensure product availability, accurate product content, effective fulfilment, and a strong customer journey.
- Analyse website traffic, conversion rates, average order value, basket composition, and customer behaviour to identify opportunities for improvement.
- Develop D2C-exclusive promotions, bundles, launches, and other initiatives to strengthen the direct relationship with consumers.
Commercial & Operational Management
- Manage the end-to-end operational requirements of emerging sales channels, ensuring promotions, pricing, stock, product listings, content, and fulfilment are effectively coordinated.
- Work closely with Product, Marketing, Ecommerce, Supply Chain, and other relevant teams to deliver channel plans.
- Manage promotional budgets and commercial investment to ensure activity delivers an appropriate return.
- Produce regular sales reports, forecasts, performance analysis, and recommendations for senior management.
- Establish clear KPIs and reporting frameworks for each emerging channel.
- Ensure channel activities support the wider SDA commercial strategy and brand positioning.
Requirements
- Strong commercial experience within ecommerce, digital sales, or emerging retail channels.
- Demonstrable experience of driving online sales and delivering against commercial targets.
- Strong understanding of ecommerce trading principles, including pricing, promotions, conversion, traffic, and profitability.
- Data-driven approach with the ability to analyse performance and translate insights into commercial actions.
- Strong stakeholder management and cross-functional working skills.
- Comfortable operating in a fast-moving environment and taking ownership of developing channels from an early stage.
- Strong communication, negotiation, and commercial decision-making skills.
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Benefits
- Competitive salary with bonus scheme
- Pension contributions
- 25 days of holiday plus UK Bank Holidays
- Long service awards
- Salary sacrifice schemes
- Discounts on Hisense products
- Access to a shopping discount portal
- Restaurant and café discounts at our Leeds office
About Hisense
Founded in 1969, Hisense is a global leader in technology for your home. We are passionate about making life enhancing technology accessible to the world through our innovations in televisions, laundry, refrigeration and other home appliances.
To discover more about Hisense, please visit Hisense UK About
IMPORTANT NOTICE
We are an equal opportunity employer committed to creating a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and all qualified applicants will be considered without regard to race, color, religion, gender, sexual orientation, national origin, disability, or any other characteristic protected by law.
As a courtesy, we strive to acknowledge all applications. However, due to the high volume of applications, we regret that we may not be able to respond to every applicant, we can only guarantee that shortlisted candidates will be contacted.
By submitting your application, you acknowledge that your personal data will be processed for recruitment purposes in accordance with UK data protection legislation. We may retain your details for up to 24 months following the conclusion of the recruitment process in order to consider you for future opportunities, unless a longer retention period is required by law. Your personal data may also be shared with affiliated companies within the Hisense Europe Group where necessary to support the recruitment process. You may withdraw your consent at any time by emailing us at huk.hr@hisense.com.
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