Randstad Digital
Employer Branding Manager
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Job Title: Senior Marketing Manager – Employer Brand & Diversity, Equity & Inclusion
Location: 100% Remote (UK & Ireland focused)
Contract Type: Temporary (Maternity Cover)
About the Opportunity
We are partnering with a leading global professional services and consulting firm to find a highly strategic Senior Marketing Manager. This is a critical maternity cover role sitting within the UK and Ireland (UKI) marketing team, focusing heavily on Local Eminence and Talent Brand.
If you are a passionate B2B marketer with a strong background in employer branding, corporate reputation, and D&I, this is an incredible opportunity to lead meaningful, high-impact campaigns on a global stage.
Key Responsibilities
- Strategic Campaign Leadership: Lead key UK campaigns working across the marketing and communications mix, including events management, brand, industry marketing, social media, internal communications, PR, and client relationship marketing.
- Talent Brand & I&D Narrative: Craft a joined-up story that supports inclusion across all groups (social mobility, LGBTQ+, ethnicity, gender, faith, and disability). Ensure the Employer Value Proposition and brand values are reflected consistently across Corporate Social Responsibility (CSR) and Recruitment narratives.
- Event & Program Activation: Position and create strategic programs from planning through to activation and measurement. This includes running flagship corporate hospitality events like International Women’s Day and driving local thought leadership.
- Global-to-Local Alignment: Take overarching global I&D and Talent Brand strategies and tailor them to respond effectively to local UK and Ireland talent and market needs.
- Stakeholder & Partnership Management: Work in daily partnership with executive I&D sponsors, external and charity partners, HR, Recruitment, and Corporate Citizenship teams.
- Campaign Execution & Operations: Drive 360-degree activation across paid, earned, and organic media. Manage vital administrative tasks including budget updates, procurement, contract archiving, and legal I&D reporting requirements.
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What We Are Looking For
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- Proven B2B Marketing Expertise: Significant experience developing and delivering integrated, measurable marketing programs within a large, matrixed corporate environment (technology, consulting, or professional services sector preferred).
- Employer Brand & I&D Passion: Deep understanding of Employer Value Proposition (EVP) marketing and a genuine passion for Inclusion & Diversity.
- Exceptional Stakeholder Management: Ability to influence, collaborate, and build strong relationships with senior internal leaders and external partners across multiple business units.
- Project Management Skills: Proven ability to manage complex, multi-channel programs and balance competing stakeholder priorities effectively.
- Analytical Mindset: Experience using data and insights to optimize marketing performance and demonstrate tangible ROI.
- Modern Marketing Acumen: A proactive, self-starting mentality with a learning mindset and an appetite to utilize the latest MarTech platforms and AI tools to enhance efficiency.
- Strong Communicator: Excellent written and verbal communication skills with the ability to represent the marketing function confidently.
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