GoJoe
Engagement & Content Manager
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About GoJoe
GoJoe is a global preventative health platform designed to help employers build healthier, higher performing workforces. Our award-winning platform combines gamification, social connection, rewards, and AI features to drive meaningful, measurable behaviour change at scale.
Founded in 2019, we now work with 400+ clients and have users in 150+ countries, and are trusted by global organisations including Diageo, McLaren Automotive, Heineken, Natwest, PwC, and many more. Wearables and connected devices sit at the heart of the experience: we support 80+ activity types across the world’s leading trackers and health platforms, weighting activity fairly so everyone - from wheelchair users to gym-goers to walkers - can engage side by side.
GoJoe is experiencing significant growth across UK and North America, including with large multinational enterprises and replacing legacy wellbeing platforms to unify global health engagement on a single platform. These flagship accounts and a market-leading product are the foundation of the next phase of growth.
The Role
This Engagement and Content Manager is the delivery engine behind GoJoe's engagement and drive for community. You'll build engagement strategies alongside and for our major enterprise clients and turn them into campaigns that get built, published, measured and improved. You'll also help shape and deliver the wider engagement strategy across the whole GoJoe community. You’ll help add huge value to GoJoe’s platform via fun, engaging, preventative health-centred campaigns that get people moving more and living healthier lives.
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It's a creative, hands-on role for someone with an email and content marketing brain who likes making things and seeing them land. You'll set and hit KPIs, cultivate genuine health communities inside each client's workforce, and build the feedback loops that make every campaign better than the last.
The exciting part: doing this for multinational enterprise employers, delivering long-lasting campaigns that make people healthier, happier, fitter and better connected.
What you’ll do
- Create and deliver multi-channel engagement campaigns across email, webinars, in-app content, events and more. Running these end to end, from brief to build to publish.
- Own lifecycle and behavioural messaging: onboarding journeys, milestone nudges and, crucially, the reactivation of inactive users.
- Build and cultivate community inside each client's workforce and across the wider GoJoe user base. Champion and ambassador programmes, user-generated content, and running public challenges and competitions.
- Content creation: strong copywriting plus clean, on-brand assets built in the likes of Canva or Figma.
- Deliver global campaigns for multinational clients, adapting content for different geographies, timezones and audiences as part of coordinated rollouts.
- Build and manage reusable engagement and comms templates that clients can run themselves.
- Run a light organic social for GoJoe primarily LinkedIn
- Set, track and report against KPIs, and build feedback loops that sharpen the next campaign.
- Use AI tools to support your own work; reporting, content production, project management
- Be part of client-facing conversations as the delivery expert.
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What We’re Looking For
Essential
- 4–6 years in a hands-on marketing role; in-house for a brand, in an agency, or with a provider - with core skills in engagement, content and campaign creation and delivery.
- Proven email / CRM campaign delivery, with working knowledge of a CRM or engagement platform (e.g. Customer.io, HubSpot, or similar) - building, running and reporting on campaigns.
- Strong copywriting, plus the ability to produce clean, on-brand assets in Canva or Figma. You must have created assets before - but you are not, and do not need to be, a designer.
- Experience building and engaging a community or audience.
- Comfortable using AI platforms to support your work, with some hands-on experience.
- A self-starter who thrives working remotely and end to end: takes a brief, works with the team to shape it, and delivers.
- Comfortable being client-facing as part of a delivery team.
- A genuine interest in health, fitness and wellbeing; being active, sporty, or personally engaged in that world. It helps you build campaigns for the ordinary Joe.
Desirable
- Experience with multinational or enterprise clients.
- Experience running webinars and/or events.
- Experience with public or community challenges and competitions.
Personal
- A team player
- Someone who enjoys a role with variety and growth opportunities
- Someone who’s comfortable working remotely
- Interest in helping scale a business to new heights
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