Spicerhaart
Estate Agency Area Director
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Overview
Lead the West. Shape the Future. Drive Success.
Are you an exceptional estate agency leader with the ambition, energy and commercial drive to take an entire region to the next level?
We’re looking for an ambitious Area Director to lead our haart business across the West of England — someone who can inspire high-performing teams, unlock new opportunities and deliver outstanding commercial results across a diverse and exciting property market.
This is far more than a branch leadership role. You’ll have the opportunity to shape strategy, develop talented people, grow market share and drive performance across the region, while playing a pivotal role in the continued success and growth of the haart brand.
We’re looking for a leader who sets the pace, challenges the status quo and knows how to turn ambition into results. Someone who can build strong relationships, spot opportunities others miss and create a culture where people are motivated to perform at their very best.
If you’re ready to lead from the front, make a significant commercial impact and put your stamp on the West of England property market, this could be your next big career move.
Job Title: Area Director
Location: West/Somerset
Reports to: Chapter Managing Director
Direct Reports: Branch Managers and Branch Teams across defined area
Also Responsible for: Direct management and performance of own branch (as Branch Manager)
Main Purpose of the Role
The Area Director is a senior multi-site leader responsible for driving performance, profitability, and market share across a defined group of branches, while simultaneously operating as a high-performing fee-earning Branch Manager within their own branch.
This role ensures the Area Director remains operationally sharp, commercially active, and closely connected to the realities of the business. The role combines strategic leadership, coaching, and performance management across multiple locations with direct accountability for personal revenue generation, listings, and branch success.
The Area Director leads by example, embedding a high-performance culture grounded in activity, standards, and commercial delivery across the area.
Key Responsibilities
Multi-Site Leadership & Performance (Area Director Responsibilities)
- Deliver area-wide strategic and operational plans aligned to business objectives, including revenue, profit, and market share targets
- Lead, coach, and develop Branch Managers to achieve consistent high performance
- Build a strong, aligned leadership team that owns and delivers operational standards
- Drive a culture of accountability, coaching, and continuous improvement across all branches
- Monitor area performance through KPIs, financial metrics, and activity measures, taking corrective action where required
- Ensure consistent implementation of company standards, processes, and compliance requirements across all locations
- Lead recruitment, retention, and succession planning for the area
- Champion collaboration across business streams (Estate Agency, Legal Services, Financial Services, New Homes)
- Act as the senior representative and “face” of the area internally and externally
Branch Leadership & Fee Earning (Player–Coach Responsibility)
- Retain full accountability for the performance and results of own branch
- Actively generate business through:
- Listings
- Market appraisals
- Canvassing and prospecting activity
- Personally contribute to revenue through fee earning (sales agreed, instructions, pipeline generation)
- Lead from the front by demonstrating best-in-class sales behaviours and standards
- Maintain expert, current knowledge of:
- Local market conditions
- Valuation strategy
- Sales techniques and negotiation
- Provide hands-on support to branches during:
- Leadership gaps
- Staffing shortages
- Peak trading periods
- Ensure personal credibility as a practitioner, reinforcing leadership authority through action
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Culture, Coaching & Capability Building
- Embed a coaching-led culture that drives individual and team performance
- Conduct regular 1:1s, performance reviews, and development planning with Branch Managers
- Develop capability across the area in:
- Listing generation
- Conversion
- Pipeline management
- Customer experience
- Act as a mentor and role model, demonstrating both leadership and fee-earning excellence
- Drive engagement, motivation, and professional pride across all teams
Commercial & Operational Excellence
- Ensure strong financial discipline, including budget management and profitability tracking
- Drive market share growth through structured canvassing and prospecting strategies
- Oversee compliance, audit, and regulatory adherence across all branches
- Protect and enhance brand reputation through service standards and review performance
- Lead local marketing initiatives and ensure alignment with area strategy
Strategic Contribution
- Contribute to divisional strategy alongside senior leadership
- Identify opportunities for growth, innovation, and operational improvement
- Use data and insight to inform decision-making and drive performance
- Lead and embed change initiatives effectively across the area
Role-Specific Competencies
Leadership & Strategic Capability
- Proven ability to lead through others while maintaining personal performance
- Strong strategic thinking with clear direction-setting capability
- Ability to influence, align, and mobilise teams across multiple locations
Commercial & Fee-Earning Excellence
- High-level sales ability with a consistent track record of fee generation
- Deep understanding of listing strategies, pricing, and market positioning
- Maintains credibility through active, visible performance
People & Coaching Skills
- Exceptional coaching and development capability
- Skilled in performance management and talent development
- Able to adapt leadership style to individuals and situations
Operational & Analytical Strength
- Strong grasp of KPIs, financial performance, and data analysis
- Ability to diagnose issues and implement effective solutions quickly
Personal Impact
- Leads by example as both a leader and practitioner
- Builds trust and credibility through action and delivery
- Resilient, adaptable, and highly accountable
Core Behaviours
- Leads from the front: balances leadership with personal delivery
- Creates a high-performance, high-accountability culture
- Builds collaboration and shared purpose across teams
- Challenges constructively and drives continuous improvement
- Develops future leaders and builds long-term capability
- Demonstrates pride, professionalism, and ownership
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Essentials
- Proven experience managing multiple locations or teams
- Strong track record as a high-performing fee earner (Estate Agency or similar)
- Evidence of successfully leading through leaders
- Strong presentation, communication, and influencing skills
- Ability to balance strategic leadership with hands-on delivery
What Makes This Role Different
Unlike a traditional multi-site leadership role, the Area Director:
- Remains operationally active as a Branch Manager
- Continues to generate revenue personally
- Maintains current, frontline expertise at all times
- Provides practical, hands-on support across the area when needed
This creates a leader who is not removed from the business, but fully embedded within it, combining strategic oversight with real-time execution.
The Finer Details
We are currently conducting some interviews using video software. To be eligible to proceed in our recruitment process, you will need:
- Full UK Driving Licence
- Legal entitlement to live and work in the UK (in accordance with the Immigration Asylum and Nationality Act 2006)
We’ll need evidence of your right to work in the UK, in the form of:
- Passport/Birth Certificate
We will also need:
- Proof of Address
- National Insurance
- Drivers Licence Check
Armed Forces Covenant:
Spicerhaart is a forces-friendly company offering many Estate Agency roles to those considering leaving the forces. If you are looking for an exciting career, where you feel part of something bigger, and where your excellent communication skills come into play every single day, then the world of property sales and lettings could be for you.
https://www.haart.co.uk/about-us/armed-forces-covenant/
Equal Opportunities:
At Spicerhaart, variety makes our Company DNA come to life. We love people, and what's more, we love the differences that make each person who they are, we support you and encourage those differences, to make you the best person you can be. Spicerhaart are proud to be an equal opportunity workplace and we welcome all talented individuals to apply for a career with us. We are committed to equal employment opportunity regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
If you have a disability or special need that requires accommodation, please let our Talent Team know and we will be happy to assist to the best of our ability – regardless of how small or large your requirement may be.
To All Recruitment Agencies:
Spicerhaart does not accept speculative agency CVs. Please do not forward CVs to the Talent Team, Spicerhaart employees or any other company location. Spicerhaart is not responsible for any fees related to unsolicited CVs received from external recruitment sources through our Preferred Suppliers List or otherwise.
Privacy Policy:
We process any information you provide in accordance with our Privacy Policy which is available on the Spicerhaart website: https://www.spicerhaart.co.uk/about-us/our-people/staff-privacy-policy/
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