TikTok
EU LIVE Operations Specialist - TikTok Shop (Third Party Associate)
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Responsibilities
We are looking for someone with e-commerce operations experience to support TikTok Shop's European LIVE business. The role covers seller operations, creator and agency programs, and education initiatives. You will need to quickly understand business requirements, drive execution independently, and coordinate with relevant teams to resolve issues.
Responsibilities
- LIVE Policy Execution: Drive the rollout of LIVE incentive policies for sellers and creators, including policy communication, eligibility verification, resource submission and configuration, and progress tracking, so that all policies take effect accurately and on time during both mega-campaigns and BAU periods.
- Resource Configuration and Tracking: Based on approved plans, submit, configure, and verify resources such as coupons, traffic support, commission incentives, and ranking competitions. Maintain usage records and promptly identify configuration errors or execution deviations.
- Seller Lead Management: Collect, organize, and pre-screen leads for sellers and creators with LIVE potential. Maintain the lead database and work with account managers to follow up on seller outreach, onboarding, going live, and campaign participation.
- Performance Tracking and Basic Reviews: Use existing data to track LIVE sessions, GMV, campaign participation, and resource usage. Identify obvious anomalies and produce concise, actionable review findings and improvement recommendations.
- Cross-Team Collaboration and Process Optimization: Maintain project trackers, operating guides, and FAQs. Define timelines and owners, proactively drive action items, and document reusable execution processes and success stories.
- Education Program Operations: Run seller and creator education and growth programs end to end, including recruitment and registration, training scheduling, material preparation, course organization, participant follow-up, and program reviews. Respond promptly to seller, creator, and agency needs during European working hours.
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Qualifications
Minimum qualifications
- 3+ years of experience in e-commerce operations, seller/creator operations, or agency operations execution.
- Strong problem-solving skills, with the ability to proactively identify information gaps, execution risks, and priorities, and to handle multiple parallel projects during peak campaigns such as Black Friday.
- Clear communicator and proactive coordinator, able to work efficiently with internal teams as well as external sellers, creators, and agencies.
- Proficient in Excel, able to handle basic data organization, reconciliation, and performance tracking.
- Detail-oriented and responsible, able to accurately manage policy requirements, incentive configurations, and project timelines.
- Able to use English as a working language to drive projects forward and respond to issues promptly.
Preferred qualifications
- Experience with TikTok Shop or live-stream e-commerce.
- Experience executing large-scale e-commerce promotions, agency partnerships, or seller/creator training programs.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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