TikTok
EU Strategy Lead - TikTok LIVE - London
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Responsibilities
TikTok is the leading destination for short-form mobile video with millions of loyal users globally.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is to continually champion and optimize TikTok LIVE to ensure a creative, fun and safe space for all of our users.
The Strategy Lead plays a crucial role as a key member of the TikTok LIVE EU team. This position is expected to contribute to growth by maintaining a comprehensive understanding of the livestream business landscape. Responsibilities include, but are not limited to, developing and maintaining a strategic business outlook for TikTok LIVE in Europe, leading the business planning agenda, and driving key growth initiatives across the organization.
- Serve as the primary strategic partner to the rapidly expanding TikTok LIVE EU team, taking a strategic and data-driven approach to provide recommendations for business growth.
- Implement initiatives that ensure the growth of the Livestream business in Europe. Identify and proactively pursue business opportunities and strategies to scale EU Live businesses. Ensure the high-quality execution of growth projects led by the TikTok LIVE EU team.
- Create and refine processes and organizational procedures to maximize efficiency and productivity. Ensure clear communication of key information across teams. Enhance the quality and efficiency of project management and OKR tracking for the entire business team.
- Utilize data and analytics for decision-making, measure the effectiveness of initiatives, and foster a culture of structured experimentation and iteration to drive growth.
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Qualifications
Minimum Qualification(s):
- Minimum of 5 years of strategic and analytical experience at leading tech companies, consulting firms, or investment firms.
- Strong analytical skills and problem-solving capabilities.
- Fast learner, highly self-driven with a curious and structured thinking mindset.
- Ability to adapt to change with a roll-up-the-sleeves attitude.
- Excellent communication skills, capable of effective cross-functional collaboration. Highly responsible, independent, and resilient.
- Fluent in both English and Mandarin to collaborate with international and Mandarin-speaking HQ stakeholders.
Preferred Qualification(s):
- Prior experience with user-generated content, livestreaming, and user-related strategy is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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