Job Title: Event Marketing Manager

Reports to: Head of Marketing Exchange

Location: London, UK (Hybrid)

A Little About Us

IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading "must-attend" events in every industry.

Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.

What Will I Be Working On?

As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Events Marketing Manager:

• Developing outstanding and creative marketing strategies for your portfolio; you will have complete bottom-line marketing responsibility for every event you work on
• Working across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO, and PPC
• Take the lead in creating and managing long-term and effective partnerships with leading associations, publications, and influencers globally
• Proactively nurture all prospects and past customers to increase revenue and deliver on targets
• Preparing enticing and informative copy from event launch to event end; testing new ways to communicate to our key audiences and reporting on successes
• Establishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networks
• Enthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges