Cisco
Event Marketing Manager – Formula 1 Hospitality
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Meet the Team
The Cisco CXO Events team drives significant business impact for Cisco by creating the most engaging and innovative event experiences in the world for our customers, partners, and employees. We are a team of strategists, event experience designers, marketers, and technologists working together to deliver award-winning experiences for our audiences.
We are looking for a dedicated and enthusiastic person to join the CXO Events team to focus on managing our hospitality activations at designated Formula One races, as a part of our McLaren partnership. This role will lead multiple programs across various premier events, including C-level guests. The primary responsibilities are overall strategy, planning, concept development, implementation, measurement, and evaluation. This role will work with several internal stakeholders committed to providing a seamless event experience for all attendees.
Your Impact
Responsibilities
As an Event Marketing Manager, you will lead the strategy, development, and execution of premium hospitality and experiential marketing programs that strengthen relationships with key customers and support overall sponsorship and brand objectives. This role is responsible for delivering best-in-class customer experiences while maximizing the value and impact of Cisco’s McLaren partnership investments. Responsibilities include:
- Lead strategic planning and day-to-day management of the McLaren hospitality portfolio
- Develop and execute attendee experience strategies aligned to brand objectives, sponsorship assets, and rights
- Oversee the end-to-end customer journey, including pre-event engagement, onsite experience, and post-event follow-up
- Build strong relationships and partnerships across Sponsorship Marketing, Field Marketing, executive stakeholders, internal brand teams, partner agencies, and external vendors
- Serve as the internal lead and subject matter expert for McLaren hospitality strategy, audience expectations, and industry trends
- Lead cross-functional teams and agency partners to deliver integrated, high-impact hospitality activations and branded experiences
- Drive operational planning and execution across hospitality environments, including branding, buildout, product integration, guest experience, and messaging
- Maximize the value of sponsorship hospitality programming through strategy, concept development, implementation, and measurement/evaluation
- Partner with audience engagement and field marketing teams to support attendee strategy, customer targeting, and registration goals
- Evaluate program performance against business objectives, delivering post-event insights and executive recaps with recommendations for future optimization
- Manage executive stakeholder engagement strategies and support high-touch customer experiences
- Oversee program budgets, financial tracking, forecasting, invoicing processes, and agency/vendor SOW management
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Who You Are
- You have a passion for hospitality, premium experiences, and creating memorable moments that strengthen customer relationships.
- You are a highly organized, self-motivated professional with strong leadership, strategic thinking, and program management skills.
- You are skilled at navigating complex stakeholder environments, building trusted partnerships across teams while maintaining clear alignment to leadership expectations, sponsorship objectives, and brand priorities.
- You excel at building collaborative relationships and influencing cross-functional teams, stakeholders, agencies, and executive leadership.
- You understand the role hospitality and experiential marketing play in strengthening executive customer relationships and advancing broader business objectives.
- You are skilled at translating high-level business objectives into impactful customer experiences and operational execution plans.
- You thrive in fast-paced, high-visibility environments and can effectively prioritize competing demands while remaining calm under pressure.
- You are equally comfortable operating strategically and rolling up your sleeves to execute at a high level.
- You are an exceptional communicator who provides clear direction, alignment, and transparency across teams and stakeholders.
- You possess strong executive presence and are comfortable engaging with senior leadership and high-profile customers.
- You value diverse perspectives, seek to understand differing viewpoints, and incorporate feedback to strengthen outcomes and decision-making.
- You are proactive, solutions-oriented, and continuously look for opportunities to elevate programs, processes, and experiences.
Minimum Qualifications
- 10+ years of agency and/or client-side experience developing and delivering premium, white-glove hospitality and experiential marketing programs
- Experience delivering executive-level customer hosting and hospitality programs within a B2B technology environment strongly preferred
- Strong understanding of Formula 1 hospitality, race operations, audience expectations, and premium hospitality environments
- 5+ years of experience managing executive-level stakeholders and high-profile customer engagements
- Proven ability to think strategically and creatively while proactively communicating ideas, recommendations, and solutions
- Comfortable operating in highly visible environments with senior executives, customers, and external partners
- Strong ability to manage multiple projects simultaneously, prioritize effectively, coordinate complex timelines, and perform in fast-paced, high-pressure environments
- Demonstrated problem-solving and decision-making skills, both independently and collaboratively
- Excellent written, verbal, and interpersonal communication skills
- Experience leading cross-functional teams, agencies, vendors, and external partners
- Ability to travel domestically and internationally for site visits, event planning, and race support
- Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, Word, and Excel
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Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
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