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Event Marketing Manager
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Product Events Marketing Manager, EMEA
Location: Remote / Flexible across EMEA
Contract: Initial contract opportunity
Travel: EMEA travel required
We are supporting a global technology organisation looking for an experienced Product Events Marketing Manager to join its EMEA marketing organisation.
This is a strategic and hands-on role responsible for delivering high impact product and customer events across the UK&I, Europe, Middle East and Africa.
You will own a diverse portfolio of events, from executive exchanges and Customer Advisory Boards through to product roadshows and targeted customer roundtables, with a strong focus on creating demand, engaging customers and partners, and generating and accelerating pipeline.
What you'll be doing
- Lead the end-to-end delivery of multiple event programmes across EMEA, from strategy and concept through execution and post-event analysis
- Deliver executive events, Customer Advisory Boards, product roadshows, and customer roundtables
- Partner closely with regional sales, country marketing, and product marketing teams
- Develop target account and audience acquisition strategies alongside SDR and telemarketing teams
- Work with strategic partners on joint event initiatives designed to generate awareness and demand
- Manage external event and marketing agencies
- Own event budgets, procurement, and associated operational processes
- Use Salesforce and Excel to track campaign performance, leads, pipeline, and event effectiveness
- Translate performance data into actionable insights and recommendations
- Produce senior-level PowerPoint presentations communicating results, progress, and future strategy
- Manage multiple programmes simultaneously against clearly defined KPIs
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What we're looking for
- 5+ years' experience across B2B marketing and events, ideally within technology or a comparable enterprise environment
- Strong experience managing the full event lifecycle, including strategy, planning, delivery, and post-event analysis
- Experience delivering sophisticated B2B events such as Customer Advisory Boards, executive events, product roadshows, or customer roundtables
- Strong understanding of demand generation, lead management, and pipeline creation through events
- Advanced working knowledge of Salesforce, Excel, and PowerPoint, particularly for reporting and performance analysis
- Experience working with marketing automation and lead management processes
- Excellent project management skills with the ability to manage several programmes simultaneously
- Comfortable working across multiple countries and stakeholder groups in a complex international organisation
- Fluent English
- Additional European language skills including German, French, Spanish, or Italian would be highly desirable
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This role can be based flexibly, with travel across EMEA required for events.
If you're an experienced B2B technology events marketer who combines exceptional event delivery with strong commercial and analytical capability, I'd be keen to hear from you.
Please apply or get in touch directly for further information.
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