Diversified UK & Europe
Event Sales Manager
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Event Sales Manager – Diversified UK & Europe: Brighton Office, UK
Full-time, permanent role
£40-46k pa + commission
The Opportunity
We are recruiting for a full-time Event Sales Manager to join the team of one of our most successful trade events, GEO Business. This internationally recognized exhibition for the geospatial (location technology) profession attracts over 6,000 visitors each year to ExCeL London. Co-located annually with Digital Construction Week show you would be curating the event for this dynamic industry is fast-paced, with many of our clients offering cutting-edge tech solutions. This is a unique opportunity for an ambitious, focused sales professional, looking to develop their career within a forward-thinking events company.
You must be confident in selling on the phone, over email, and face-to-face. Communication and organizational skills are a must. Excellent attention to detail is essential, as well as superb account management and the ability to confidentially convert and close sales.
And unlike most sales roles, you’ll see the results of your work in person. When the doors open and the floor fills with thousands of industry professionals, it’s a feeling our sales team consistently say makes this job unlike anything else.
About Diversified UK & Europe
We're a Brighton-based events company, part of the global Diversified Communications group — connecting, educating, and strengthening business communities through market-leading trade shows, industry awards, digital products, and publications. We organise 20 in-person trade events and 4 industry awards across a range of sectors, creating the kind of valuable business connections that help companies grow. With a team of around 100 people, we're large enough to offer variety and structure, but small enough that individuals make a real difference.
We’ve won Employer of the Year two years running (2025 and 2026) — not because we tick boxes, but because we genuinely invest in our people. Flexible working, a collaborative culture, and a leadership team that listens are things we’re proud of, not just things we say.
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What You’ll Be Doing
Day-to-day, you’ll be:
- Owning and driving revenue — exhibition stand space, sponsorship packages, and digital advertising
- Conducting high-level meetings with senior industry contacts and converting them into long-term commercial relationships
- Proactively developing new business through calls, email, LinkedIn, and in-person outreach — including attending industry events to represent GEO and generate leads
- Hitting and exceeding individual and team revenue targets consistently across the year
- Developing a deep understanding of the competitive landscape and using that insight to sharpen the commercial approach
- Keeping Salesforce up to date with accurate pipeline data and generating reports for senior leadership
- Collaborating with operations, marketing, and finance to ensure seamless delivery of client requirements across all three shows
- Attending GEO events on-site, supporting clients, and helping to deliver a great experience for exhibitors and sponsors
What We’re Looking For
We’re not after a perfect CV — we’re after the right person. You’ll probably be:
- An experienced sales professional with a strong track record of hitting revenue targets — whether that’s in events, exhibitions, media, publishing, or another commercially-focused environment. Sector experience is a bonus, not a requirement.
- Confident and credible across multiple channels — phone, email, LinkedIn, and in person — you know how to open doors and build relationships that last.
- Commercially sharp and strategically minded — you think about the portfolio as a whole, not just the next deal.
- Organised, methodical, and collaborative — you follow through on commitments and bring others with you.
- If you’re a strong individual contributor who’s ready to take on more — or already operating at management level and looking for a portfolio with real commercial ambition behind it — we’d like to hear from you.
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What’s in It for You
We know you have options, so here’s why people enjoy working here:
- A role with real ownership — you’ll be trusted to get on with it, not micromanaged.
- 25 days holiday plus bank holidays — and we close over Christmas and New Year on top of that.
- An employer pension contribution of up to 10% — significantly above the statutory minimum and one of the most generous schemes you’ll find at a company of our size.
- A discretionary company bonus scheme — when the business does well, everyone shares in that success.
- A comprehensive wellbeing package including a cash health plan, EAP, life insurance, critical illness cover, bereavement support, and a contribution towards gym membership or a wellbeing app.
- Flexible start and finish times, so you can work around your life.
- Hybrid working — a genuine blend of Brighton office and home.
- Cycle to Work scheme and Electric Car Scheme.
- Ongoing professional development — in-house training, curated programmes, and dedicated self-directed learning time.
- A paid volunteering day to give back to a cause that matters to you.
- Genuinely family-friendly policies, including enhanced maternity and paternity leave.
- A colleague referral scheme — because the best people often know the best people.
- Regular social events — from book clubs and game nights to our annual Star Awards and Christmas party.
- A two-time Employer of the Year winner (EN Awards 2025 & 2026) — an accolade that reflects how we actually treat our people.
Where Could This Lead?
We promote from within wherever we can. For the right person, this role is a strong platform for broader commercial leadership — across a wider portfolio, at a more senior level, or both.
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