The Awesome Group
Event & Sales Manager
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Sales & Event Manager
Location: Office-based (North West London)
Hours: Monday–Friday, 9:00am–5:00pm
Contract Type: Full time (40 hours per week and flexibility to work evenings and weekends)
We are looking for an enthusiastic, proactive, and commercially driven Sales & Event Manager to join our team. This is an exciting opportunity for an experienced sales professional — ideally with a background in events — who is confident in building strong client relationships, generating new business, and managing events from initial enquiry through to delivery.
We are looking for someone who is naturally proactive, commercially minded, and enjoys working as part of a small close-knit team. Ideally, you will already have an established client base and a strong network within the events industry.
The Role
As Sales & Event Manager, you will be responsible for driving sales, developing client relationships, and successfully managing your own events. Your key responsibilities will include:
- Generating new business and developing existing client relationships.
- Managing the full sales process, from initial enquiry through to event delivery.
- Building and maintaining a strong pipeline of opportunities.
- Identifying opportunities to upsell additional products and services, including Awesome AV and Awesome FX.
- Meeting agreed sales targets and KPIs.
- Developing long-term relationships with clients and encouraging repeat business.
- Attending and managing your own events, ensuring a high level of service and client satisfaction.
- Working closely with the wider team to ensure events are delivered smoothly and successfully.
- Taking a proactive approach to identifying new sales opportunities and growing revenue.
- Maintaining accurate sales and client records and providing regular updates against KPIs.
- Working with the operations team to ensure compliance with Broadwick group policies, procedures, and metrics across the spaces.
- Working alongside the operations team to ensure the customer journey, from initial enquiry through to client de-brief, is always followed for every event.
- Representing the company professionally at events and client meetings.
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About You
We are looking for someone who is:
- Proactive, motivated, and commercially focused.
- An excellent communicator with strong relationship-building skills.
- Confident in sales and comfortable working towards targets and KPIs.
- A strong team player who is willing to support colleagues and contribute to the wider success of the business.
- Organised, professional, and able to manage multiple clients and events simultaneously.
- Confident managing events independently.
- Passionate about delivering an excellent client experience.
- Comfortable identifying and converting upselling opportunities.
- Ideally able to bring an existing client base or established industry relationships.
Experience
- 2–3 years' sales experience, ideally within the events industry.
- 2–3+ years experience in the hospitality industry.
- Experience with CRM software, diary management, and HR platforms, as well as design or proposal software.
- Experience managing clients and a sales pipeline.
- Experience of managing events from a commercial and operational perspective would be highly advantageous.
- Driving license preferred.
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Benefits
We offer a comprehensive benefits package, including:
- 28 days' annual leave, including bank and public holidays.
- Birthday day off — your birthday or another day within your birthday month.
- Private healthcare, including:
- Virtual GP appointments
- Gym membership discounts, including Virgin Active, Nuffield Health, and PureGym
- Mental health support sessions
- Physiotherapy sessions
- NHS cash benefit
- Pension contributions
- Cycle to work Scheme
- Discretionary performance-based bonus structure
- Team building and socials
- Training and professional development opportunities, including courses and online learning.
- Hybrid working — 2 days from home per month following successful completion of probation.
What We’re Looking For
This role would suit someone who thrives in a busy, client-focused environment and is motivated by achieving strong commercial results. We are a hands-on business looking for like-minded staff who enjoy a challenge and can also support other departments within the business and work as a collective, collaborative, and creative team.
If you are an experienced sales professional with a passion for events, enjoy building relationships, and are looking for an opportunity where you can take ownership of your clients and events, we would love to hear from you.
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