Event Sales Manager – B2B Events

Location: Hertfordshire – Hybrid

Salary: Up to £40k + Uncapped Commission

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We are excited to be working with an established, fast-growing B2B events business specialising in high-impact, face-to-face forums and summits that connect senior procurement professionals with leading industry suppliers.

With nearly 30 years of experience creating powerful business connections, our client delivers a portfolio of major B2B events supported by media, newsletters and digital platforms. The business has built a positive, fast-paced and supportive culture focused on commercial success, career development and progression, with strong earning potential for ambitious sales professionals.

They are now looking for an experienced Event Sales Manager to take full commercial ownership of 2–3 major B2B events per year, alongside their associated media, newsletter and digital platforms.

The Role

This is a fantastic opportunity for a driven B2B sales professional looking for genuine ownership, autonomy and uncapped earning potential.

You'll take responsibility for the full sales cycle across your allocated events, from proactive prospecting and pipeline development through to negotiation, closing and ongoing account management.

With responsibility for your own event revenue and sales targets, you'll build strong relationships with decision-makers, secure high-value commercial deals and work closely with internal teams to ensure clients receive an exceptional experience before, during and after each event.

The role offers significant scope to develop your own client portfolio, build industry relationships and directly influence your earnings through overperformance commission.

Key Responsibilities

• Take full commercial ownership of 2–3 major B2B events per year and their associated media, newsletter and digital platforms.
• Manage your own event revenue and consistently achieve and exceed sales targets.
• Build and maintain a strong sales pipeline through proactive outreach, cold calling and targeted campaigns.
• Conduct confident, consultative sales calls with new and existing clients.
• Develop strong relationships with senior decision-makers and negotiate high-value commercial deals.
• Manage the full sales cycle from initial prospecting and discovery through to presentation, negotiation and closing.
• Use CRM systems and established sales processes effectively and consistently.
• Lead pre-event planning, client communication and commercial delivery.
• Work closely with internal teams to ensure client expectations are met and campaigns are delivered successfully.
• Deliver an exceptional onsite client experience and maximise rebook opportunities.
• Build strong relationships that encourage repeat business and contribute to high rebook rates.
• Attend industry events and networking opportunities to develop new relationships and understand market trends.
• Support other events across the wider portfolio as required.
• Identify opportunities to grow existing accounts and maximise commercial value across the wider event portfolio.
• Maintain accurate pipeline information, sales activity and forecasting through CRM.
• Contribute market and client insight to help identify new commercial opportunities and improve event propositions.