Job Overview

Morecambe Football Club is recruiting for an important role within its exciting and expanding events and hospitality business.

We are seeking an ambitious, energetic and commercially driven business development professional to lead our events and hospitality sales and promotional activity.

With a major rebrand and relaunch of our events and hospitality venues coming shortly, this is both an exciting time and opportunity for the right candidate to join us and be able to make a vital impact on the club’s ongoing development.

The role is permanent and full-time, 37.5 hours per week, based at the Halo Aerospace Stadium, Morecambe.

Remuneration

Competitive commensurate to experience, including performance-based bonus structure

Purpose of the role

To lead and manage the Club’s events and hospitality sales, promotional and revenue generating activity.

• To maximise commercial potential across all events and hospitality activities.
• To proactively generate new corporate, private and events business through energetic outbound sales activity.

Given the unique demands that come with promoting an events business within an elite football club environment, the role requires professionalism and considerable flexibility.

Key responsibilities

• Develop and implement a commercial strategy to drive events, conference, and corporate entertainment bookings and sales revenue.
• Work closely with the COO to align events’ commercial activities with the club’s strategic objectives.
• Build and maintain strong relationships with key decision-makers across corporate, conference and event sectors.
• Analyse feedback received to ensure all obligations are effectively delivered, and standards and performance levels are constantly maintained and, where necessary, improved.
• Identify opportunities for exclusive hires, corporate entertainment, networking events, product launches, Christmas parties and large-scale celebrations.
• Establish and maintain a strong pipeline of prospective clients.
• Conduct regular venue showcases, familiarisation visits and networking activity.
• Ensure that products, events, promotions and more are showcased creatively and effectively to relevant audiences to maximise sales and exposure.
• Create compelling sales pitches and proposals tailored to potential event bookers/venue hirers.
• Represent the Club at networking events, trade shows, exhibitions and other industry functions, expanding the club’s events and hospitality reach.
• Monitor, track, analyse and write reports on all events sales activity monthly, monitor revenue performance and provide regular reports and insights to the COO.
• Deliver against revenue and profitability targets.
• Monitor market trends and competitor activity to aid client retention and identify growth opportunities.
• Collaborate closely with other Club departments to maximise cross-selling opportunities wherever possible.
• Complete all administrative tasks relevant to the role.