Dobbies Garden Centres
Events Executive - FTC
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Role Overview
We're looking for a proactive, go-getting Events Executive to support the delivery of our year-round programme of customer and community events. This is a hands-on role for someone who thrives on variety, isn't afraid to roll up their sleeves and wants to build a broad skill set focusing on Events, with touchpoints in Loyalty & Marketing.
You'll work closely with our Events team to help bring our experiences to life: from planning and supplier coordination through to on-the-day delivery and post-event analysis. There's also real scope to get involved in the wider marketing picture, with a particular focus on our Loyalty scheme, where our most engaged customers — our biggest ticket buyers and event attendees — sit.
This is a fantastic opportunity for someone early in their events or marketing career to gain broad, fast-paced exposure across events delivery and customer loyalty.
Role Responsibilities
- Support the Events team in delivering a compelling, year-round programme of events and community activity that brings people and communities together
- Help coordinate the practical delivery of events such as logistics, supplier bookings, timelines, and store briefings; working closely with CSO & store operational teams
- Support marketing, PR, online, and digital colleagues in driving awareness and ticket sales for events
- Help track and report on event performance (bookings, capacity, attendance, and feedback), flagging trends and opportunities
- Support the production of post-event analysis and reporting to inform future planning
- Assist with supplier relationship management, including sourcing quotes and maintaining strong day-to-day contact
- Support budget tracking and general administration of the events P&L
- Get involved in our Loyalty scheme marketing: helping build event-led campaigns and comms aimed at loyalty members, and identifying opportunities to grow engagement and ticket sales through this high-value customer group
- Pick up ad hoc marketing projects and tasks, with the opportunity to broaden your experience beyond events
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What We're Looking For
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- Some experience in events, marketing, retail, or hospitality (this could suit someone early in their career looking to step up)
- A go-getter — organised, proactive, and comfortable taking initiative
- Strong communication and relationship-building skills, confident liaising with colleagues at all levels and with external suppliers
- An interest in marketing and customer loyalty/CRM and keen to broaden experience beyond events
- Comfortable juggling multiple priorities in a fast-paced, customer-focused environment
- A team player with a hands-on, "yes and" attitude
The Detail
- Contract: 6 Month Fixed Term Contract
- Start date: ASAP
- Key relationships: Events Programme Manager, Head of Loyalty, Retail Operations, Marketing, PR, Digital, and External Suppliers
Ultimately, if you're organised, energetic, and excited by the idea of helping deliver events that bring communities together, whilst building your marketing and loyalty experience along the way, we'd love to hear from you.
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