Norton Motorcycles
Events Manager (UK)
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About Us
We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
The Events Manager – UK is responsible for leading and delivering Norton’s UK events portfolio and test ride programme. This includes motorcycle shows and festivals, dealer activations, test ride experiences, community events, brand showcases, and retail-focused experiences.
A critical part of the role is effectively managing and collaborating with Global teams and external agencies, including test ride, creative, production, logistics, and experiential partners, to ensure each event achieves premium brand presentation, operational excellence, and commercial impact.
You will be the UK lead for UK-led event activity, ensuring every experience reflects Norton’s craftsmanship, engineering, and heritage while driving commercial impact. You will also work with Global teams and their appointed agencies to support the delivery of major events such as Motorcycle Live.
You will have overall responsibility for Norton’s UK test ride programme and the operational management of the UK event and test ride fleet. You will work cross-functionally and take a structured, process-driven approach to planning and execution.
Duties & Responsibilities
- Lead the development and delivery of Norton’s UK events strategy, test ride programme, and annual calendar
- Manage UK-led events, including motorcycle shows and festivals, dealer activations, ride-outs, demo days, community events, brand showcases, and retail experiences
- Work with Global Marketing, Events, Brand, and Product teams, and their appointed agencies, to support major global-led UK events such as Motorcycle Live
- Take overall responsibility for the UK test ride programme, including planning, customer experience, operational delivery, safety, and commercial performance
- Manage the appointed test ride agency, setting clear briefs, budgets, KPIs, service levels, and delivery expectations
- Monitor test ride performance, customer feedback, and lead conversion, working with Sales, CRM, and dealers to ensure leads are captured and followed up effectively
- Manage the operational planning of Norton’s UK event and test ride fleet, maintaining clear visibility of bike location, allocation, mileage, condition, and availability
- Work with Fleet Management, Technical, Aftersales, and logistics partners to ensure bikes are prepared, transported, serviced, repaired, and compliant for event use
- Ensure event planning reflects product maturity, vehicle readiness, technical requirements, and launch timings
- Oversee event logistics, including venues, production, transport, contractors, staffing, and on-site delivery
- Collaborate with the UK dealer network to support, elevate, and review dealer-led events, providing toolkits, assets, and guidance where required
- Manage relationships with agencies and suppliers across test ride delivery, creative, production, experiential activity, and logistics, ensuring quality, value, and accountability
- Manage event and test ride budgets, supplier costs, and performance reporting, using results and insight to improve future delivery
- Ensure all activity meets Norton’s brand, legal, compliance, safety, insurance, and risk-management requirements
- Maintain clear project plans, fleet schedules, event documentation, and post-event reporting
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Skills & Experience
Required
- 3–5 years’ experience managing events for automotive, motorcycle, or premium consumer brands
- Strong experience working with Global teams and agencies across concept development and delivery
- Experience managing test ride, demonstration, or customer experience programmes
- Experience coordinating vehicle fleets, servicing schedules, and transport logistics
- Experience managing event logistics, suppliers, and production elements
- Knowledge of UK compliance, contracting, safety, and insurance considerations for events and test ride activity
- Strong organisational, communication, and stakeholder management skills
- Strong budget management and performance reporting skills
- Ability to travel across the UK and work weekends as needed
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Desirable
- Prior experience in the motorcycle or automotive industry
- Full UK motorcycle licence
- Knowledge of UK motorcycle culture and the events landscape
- Experience managing a national test ride or experiential roadshow programme
- Experience delivering premium, high-impact brand experiences
Rewards of working for Norton
We Like To Take Care Of Our Nortoneers And We Think We Offer Some Pretty Decent Rewards. Here's What You'll Get When You Join The Team
- Competitive salary package that recognises your skills and experience
- 33 days of holiday (inc. Bank Hols) to relax and recharge
- Generous pension scheme that sets you up for the future, with access to personalised advice.
- Private Medical Insurance and a Cash Back Programme to keep you feeling your best
- Life insurance (4x salary) because we've got your back no matter what
- FREE fruit, got to have your five-a-day!
- WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
- Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
- Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
- A diverse and international team that brings together different perspectives, backgrounds, and experiences.
- Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
- Want to go green? You can enjoy free electric bicycle hire
- Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
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