Vodafone
Events Marketing Lead
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Who we are
VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation. As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability. We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal. #VOIS #BeUnrivalled #CreateTheFuture
About this Role
We are seeking an experienced B2B Events Marketing professional to lead the development and activation of VOIS’ presence across industry events, conferences and sponsorship opportunities. Reporting to the Customer Communications Lead, this role is responsible for developing compelling event strategies, messaging and content that maximise brand visibility, thought leadership, customer engagement and commercial impact. The successful candidate will drive end-to-end delivery of strategic event activations, evaluate investment opportunities and work closely with internal stakeholders, agency partners and industry organisations to ensure every event contributes to VOIS’ growth objectives.
What you’ll do
- Execute the annual VOIS industry events attendance and sponsorship strategy, ensuring investment is aligned to brand, reputation and commercial goals.
- Assess and prioritise event opportunities, sponsorship packages and speaking opportunities against commercial, marketing and communications objectives.
- Build business cases and recommendations for event investments, evaluating expected value, audience relevance, brand visibility and return on investment.
- Lead planning and execution of approximately six or more strategic industry event activations annually.
- Evaluate event requests and sponsorship opportunities to ensure alignment with agreed business objectives.
- Determine how VOIS presents itself externally across industry events, conferences and sponsorships.
- Develop event narratives, positioning, messaging frameworks and content plans aligned to VOIS priorities and growth objectives.
- Create keynote outlines, panel talking points, speaker briefs and supporting content for executives and subject matter experts.
- Own integrated event communications plans covering pre-event, live-event and post-event activation.
- Coordinate digital, social media, public relations and content activity to maximise event visibility and audience engagement.
- Partner with digital marketing, communications and service tower stakeholders to ensure events are supported by integrated campaigns.
- Measure event effectiveness and provide recommendations for future investment based on quantitative and qualitative outcomes.
- Manage event agencies and external suppliers where required.
- Ensure alignment with Vodafone Business and Vodafone Group event strategies, messaging and brand standards.
- Provide strategic guidance and support for wider VOIS service tower participation in industry events and conferences.
- Represent VOIS at selected events, building relationships with stakeholders, partners, customers and industry influencers.
- Capture and share insights, trends and opportunities emerging from events and industry discussions.
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Who you are
- Significant experience within B2B event marketing and communications.
- Strong understanding of how events contribute to brand awareness, reputation, thought leadership and commercial objectives.
- Experience evaluating sponsorship opportunities and developing investment recommendations.
- Strong content development and storytelling skills with experience creating executive presentations, speaker content and event messaging.
- Experience building integrated campaigns spanning digital, communications, social media and earned media activities.
- Ability to manage multiple stakeholders and priorities within a matrix organisation.
- Strong analytical capability with experience measuring event performance and return on investment.
- Proven ability to operate independently and manage programmes from strategy through execution.
- Minimum of 8+ years’ experience in B2B marketing, events marketing or communications.
- Demonstrable experience managing company presence at major industry conferences, sponsorships or executive speaking programmes.
- Strong presentation writing and content development capability.
- Creative conceptualisation skills with the ability to develop ideas and event experiences from research and planning through to delivery.
Not a perfect fit?
Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.
What's in it for you
- Opportunity to shape how VOIS is represented at major industry events, conferences and sponsorship engagements.
- Ownership of strategic event programmes with direct influence on brand visibility, thought leadership and commercial outcomes.
- Exposure to senior executives, customers, partners and industry influencers.
- Experience managing high-profile event activations and integrated marketing campaigns.
- Opportunity to collaborate across communications, digital marketing, commercial and service tower teams within a global organisation.
- Responsibility for event investment decisions, agency management and performance measurement.
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What skills you will learn
- Strategic event marketing and sponsorship programme management.
- Executive communications and speaker engagement planning.
- Advanced event measurement, reporting and ROI evaluation.
- Integrated campaign development across digital, social media, public relations and content channels.
- Stakeholder and agency management within a global matrix environment.
- Industry trend analysis and event-based market intelligence gathering.
- Brand positioning and thought leadership activation through event platforms.
VOIS Equal Opportunity Employer Commitment
Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.
Join Us
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
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