IFS Nexus Black
Events Marketing Manager
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About Nexus Black
Nexus Black is an AI-first business within IFS, built to move quickly, challenge traditional ways of working, and turn the potential of AI into real-world outcomes for enterprise customers. We build AI to solve hard problems for the industries that keep the world turning: up on power lines, down on factory floors, and out in the field.
Our products — Resolve (field service and predictive maintenance), Flow (production planning), Comply (regulatory compliance) and Reason (analytical reasoning) — are used by technicians and engineers who cannot afford a tool that doesn't work first time. We pair 40 years of IFS industrial depth with the technical pace of a start-up, and we get results in weeks, not months.
We're building a team of highly capable, high-ownership people who are comfortable operating across traditional boundaries. We care less about rigid job descriptions and more about people who can understand a problem, get hands-on, and own the outcome.
The Opportunity
We're looking for a highly motivated Events Marketing Manager to own B2B events for Nexus Black. From the first "should we even be at this event?" question through to the post-event pipeline report. You'll identify the right events for our audience, run them end-to-end, and hold every event accountable to hard numbers: pipeline influenced, leads generated, cost per meeting, and revenue contribution. This isn't logistics for its own sake, it's demand generation, delivered live.
Key Responsibilities
Event Strategy & Selection
- Build and maintain a rolling calendar of the right events for Nexus Black — flagship industry conferences, regional field days, executive roundtables, and co-marketing events with IFS — prioritized against pipeline gaps, regional targets, and industry focus areas (energy, utilities, aerospace, manufacturing).
- Evaluate event opportunities against clear go/no-go criteria: audience fit, expected pipeline value, cost, and competing priorities — and be willing to say no to events that don't earn their place.
- Translate NxB's product launches, customer proof points, and market narrative into event concepts across Resolve (field service and maintenance), Comply (compliance), and Flow (manufacturing).
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Event Project Management & Execution
- Own end-to-end event management: concepting, budgeting, logistics, staffing, and on-site execution for both NxB-led and co-branded IFS events.
- Maintain event trackers giving leadership visibility into timelines, dependencies, budgets, and next steps across every live event.
- Manage relationships with venues, event organizers, vendors, and sponsorship contacts to ensure seamless delivery, on time and on budget.
- Serve as the on-site point of contact for logistics, registration, speaker coordination, and attendee experience.
- Work closely with agencies and designers to create brand experiences (conference booths, roadshows, virtual events, and more) that stand out and convert
AI-First Marketing Infrastructure
- Partner with the Head of Marketing to bring AI-first ways of working into event marketing — using AI tools as the default, not an add-on.
- Become proficient in Claude Cowork for multi-step event workflows: briefing documents, run-of-show planning, post-event synthesis, and recurring reporting — compressing work that used to take days into a single working session.
- Use Claude Design for rapid production of event assets — invites, signage, one-pagers, badge and booth concepts — to supplement agency output and speed up turnaround.
- Help evaluate new AI capabilities as they ship and advise how event workflows should connect to our broader HubSpot/CRM ecosystem.
Event Marketing & Communications
- Develop pre-event, during-event, and post-event communication plans (email, landing pages, social) that drive awareness, registration, and attendance.
- Work with design and content teams — and Product Marketing — to turn positioning and customer proof points into event collateral: invites, booth messaging, follow-up nurture, and sales leave-behinds.
- Ensure brand consistency and quality across every event touchpoint, and that Nexus Black is represented as IFS's strategic, differentiated industrial AI capability.
Cross-Functional Collaboration
- Partner with Sales, BDRs, and solution teams so customer-facing teams walk into every event equipped with the right assets — from ABM plays to demo scripts to leave-behinds.
- Align with central IFS demand, digital, and regional marketing teams so NxB events plug into the broader company calendar rather than compete with it.
- Monitor execution across every workstream, remove blockers, and keep cross-functional stakeholders informed and on schedule.
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Measurement & Optimization
- Define and track KPIs for every event — registrations, attendance, cost per lead, cost per meeting, pipeline generated, and marketing-influenced revenue — and report results to leadership after every event.
- Operate directly within HubSpot for event campaign setup, attribution, and reporting.
- Run structured post-event debriefs, capture what worked and what didn't, and feed those learnings into the next event on the calendar.
- Prepare event overview decks and ROI summaries for leadership review.
Budget & Vendor Management
- Own the events budget: tracking spend against plan, managing vendor invoicing, and ensuring financial accuracy and compliance across every event.
Qualifications
- Proven success running B2B events, ideally within an enterprise software or technology organization.
- Excellent project management skills — organized, structured, and deadline-driven, with the ability to manage multiple events and priorities at once.
- Detail-oriented and logical, able to manage complex event workflows with precision under pressure.
- Comfortable navigating a matrix organization to secure the direction and support required from central and regional teams.
- Strong written and verbal communicator with a business-level command of English (plus the appropriate local language for the market this role is based in).
- Skilled relationship builder with polish, tact, and a sense of humor; a team player who can influence internal and external stakeholders alike.
- Flexible, adaptable, and resourceful in a fast-paced, evolving environment.
- Genuine curiosity about AI tools and how they can reshape marketing operations — you don't need to be technical, but you should want to be an early adopter.
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