Asda
Events Planning Manager
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Job Title
Events Planning Manager
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits
Category
Planning
Closing Date
16 September 2026
Asda is looking for an Events Planning Manager to work in our Trade Planning team on a full time and permanent contract basis.
Find your role
You will be joining us at an exciting time as we continue to evolve our customer proposition and create compelling events that bring the Asda customer plan to life. This is a key development role for anyone looking to broaden their skill set and would suit someone with a trading, retail or customer background.
You will work across multiple categories and business functions, leading the planning, coordination and delivery of major customer events and seasonal campaigns. Acting as the central point of contact for assigned events, you will ensure teams are aligned behind a shared vision and plan, managing as a project to a critical path & delivering an offer that is customer first.
This role reports into the Lead Events Manager and sits within the Trade Planning team.
The key areas of responsibility will be to:
- Be the central point of contact for assigned events, translating the customer and commercial strategy into actionable.
- Lead the development and execution of cross-category event plans, ensuring alignment between commercial, marketing, operations, supply chain, online, customer and category teams.
- Coordinate stakeholders across the business to deliver key trading events and seasonal moments, ensuring clear ownership, governance and execution.
- Develop integrated event plans using customer, market and performance insight to create engaging customer propositions that support Asda's growth ambitions.
- Manage event critical paths, key milestones, risks and dependencies to ensure successful delivery.
- Facilitate post-event reviews, capturing performance, customer feedback and key learnings to continually improve future events.
- Work collaboratively with internal and external stakeholders to identify new opportunities for customer engagement, innovation and differentiation.
- Support wider customer planning and business initiatives as required.
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About You
- Experience in trading, category management, trade planning, customer planning or retail operations.
- Handle conflict when it occurs, often with senior team members
- Experience of using customer, market and business data to build insight-led plans and recommendations.
- Excellent organisational skills with the ability to manage multiple priorities and deadlines simultaneously.
- Strong communication and influencing skills, with confidence engaging stakeholders at all levels.
- Comfortable managing ambiguity, resolving conflict and driving alignment across diverse teams.
- Ability to think strategically whilst maintaining a strong focus on execution and delivery.
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Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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