Silverdrum
Exec Director - Marketing Science (Econometrics / MMM)
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Are you an experienced analytics / marketing science professional with experience of consulting across client MMM / econometrics projects?
This role is within the Marketing Science team of a well-known media group, based in Central London.
The role is focused on a key client who specialize in data-driven marketing campaigns.
You must have strong experience of econometrics projects (client consulting and previous model building) to be considered for this position.
Salary to £95,000 + a range of fantastic benefits.
Role Summary
Responsible for the project management of the advanced marketing analytics programme through the client's team based in London, specifically MMM projects.
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You will be a key client contact for the team and agency, delivering strategic consulting, client presentations, and updates.
Responsibilities
- Be the primary day-to-day contact for the client and team enquiries
- Manage project plans for the client
- Be capable of delivering modelling output to clients via presentations and dashboards
- Work closely with clients to understand their business objectives and provide strategic insights and recommendations
- Support and mentor junior team members
- Hands-on presentation development and delivery of summary presentations, meta analyses, and thought leadership from client analytic engagements.
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Experience Required
- Experience with business intelligence, advanced marketing analytics, marketing mix modelling, econometrics, or related analytics experience.
- Have experience of delivering complex multi-market MMM projects – in particular retail.
- Have knowledge of R, SAS, and other econometric applications.
- Have experience of Tableau visualisation dashboards – ideally, considerable hands-on knowledge
- Strong working knowledge of Microsoft PowerPoint and Excel.
- Comfortable developing presentations using insights derived from analytics.
- Experience working in a global environment managing cultural, time zone, and working style differences.
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