50 Sport
Executive Social Media and Content Director
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About Us
50 Sport is The Sports Entertainment Agency. We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide. Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Ferrari F1 Team, FIFA World Cup 2026, FIFA Club World Cup 2025, Prime Video Sport, Jim Beam and Qatar Airways.
The Role
This is a board-level role that drives the agency’s growth through social, content and influence. You’ll lead a team of 45+ people across global markets, report directly to the Founders, and own all social, content and influencer programme output. Your job is to build the content capabilities that make 50 Sport distinctive, expand into new markets and services. The agency is growing; new clients, new markets, new specialisms. You’ll define the role the content and influence department plays to enable that growth.
What You’ll Do
- Lead the Head of Social Media & Content and 45+ people globally. Execute the vision for how 50 Sport competes, wins, and becomes famous. Drive it relentlessly across the organisation.
- Set goals, shape culture, develop talent. Be the leader people want to work for.
- Own all social media, content and influencer programme output, quality, and performance. Your standards set the bar across the agency.
- Build best-in-class influencer and creator capability. Define what this means for 50 Sport and for our clients.
- Make the agency famous. Award-winning work. Thought leadership. Case studies that attract clients. A reputation that attracts talent.
- Lead content innovation. Cultural IP content, AI applications, emerging formats. Stay ahead of what’s next.
- Define the content frameworks and standards that stretch across markets and clients. Ensure we deliver at the level our clients expect, consistently.
- Present to the ELT and Founders every six months with strategy updates, growth opportunities, and performance data.
- Lead the content and influence direction for successful new business pitches.
- Drive financial growth. Identify new products and services. Build offerings clients want. Grow revenue through content and influence.
- Champion cross-departmental collaboration. Work with peers (Executive Creative Director and Executive Client & Operations Director) and all teams to ensure content and influence drive every pitch and programme.
- Build and maintain senior-level client relationships, acting as the executive lead on the agency’s most significant accounts.
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About You
You’ve led significant content or social teams at agency or brand level. You’ve managed large teams of people. You understand how content drives growth. You’re ambitious, commercially minded, and you stay hands-on with the work that matters.
Attributes: Strategic leader, ambitious builder, culture expert, commercially minded, systems thinker, relationship master.
You have proven experience building and scaling content teams that make work the internet cares about.
- You understand the creator landscape and can activate it strategically.
- You’re deeply embedded in sports entertainment culture. You see opportunities where others don’t. You understand what makes culture land.
- You’re commercially ambitious. You identify new revenue opportunities. You understand how to grow business through what you build.
- You’re confident presenting to founders and senior leadership. You can challenge thinking, defend your position, and secure buy-in.
- You have successful experience running new business pitches. You position content as a value driver. You win clients.
- You have a deep understanding of all major social platforms - their formats, algorithms, audiences and the creative strategies that drive growth across each.
- You’re data-informed. You use performance data to guide decisions, improve output, and understand what metrics matter.
- You’re naturally curious about innovation. Emerging formats, new technologies, AI applications, cultural shifts. You want to stay ahead.
- You believe in making work that matters. You’re passionate about representation, emerging talent, and women’s sport.
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How We Work
Leading at pace. Full-time, based in the UK with regular access to the London office. You’ll collaborate across the ELT and Founders. Your working pattern is driven by the business agenda and the opportunities in front of us.
Winning Together
We believe in winning not as a slogan, but as a standard. If we help you win, we win.
Benefits
- Hybrid working with flexible working hours
- 23 days holiday (+ additional 1 day for each year of service, capped at 5)
- Private health insurance
- Employee Assistance Programme
- Employee Incentive Scheme
- 1 × paid Volunteering Day
- 1 × paid Moving Day
- Your birthday off
- Agency Christmas close down
- Paid 4-week sabbatical after 5 years’ service
- Bike2Work scheme
- Training and development budget
- Enhanced family leave policies
- Referral awards
- Onsite gym
- Regular company socials
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