Carter Murray
Executive VP - Conferences, Exhibitions and Events sectors
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Executive Vice President of Sales
The Executive Vice President of Sales will be responsible for leading and developing the company's UK commercial function, with overall accountability for revenue generation across sponsorship, exhibition sales, delegate acquisition, and key account management activities.
This person will play a pivotal role in driving commercial performance, enhancing sales effectiveness, and building a high-performing revenue organization capable of supporting the company's continued growth ambitions.
The successful candidate will bring a proven track record of leading sizeable sales teams within conferences, exhibitions, and events, combining strategic leadership with strong operational execution.
Key Responsibilities
Commercial Leadership
- Define and execute the UK sales strategy in line with the company's growth objectives.
- Lead all UK-based commercial and operational teams, ensuring alignment, accountability, and consistent performance.
- Partner with the executive leadership team to identify growth opportunities and optimize commercial performance across the portfolio.
- Create and embed a high-performance sales culture focused on growth, customer engagement, and operational excellence.
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Team Leadership
- Lead, coach, and develop a commercial organization of approximately 50 professionals through a team of direct reports.
- Build leadership capability and succession plans across the sales function.
- Establish clear performance metrics and accountability frameworks.
- Foster a culture of collaboration, continuous improvement, and professional development.
Revenue Growth
- Hold full accountability for the delivery of revenue targets across conferences, exhibitions, sponsorship, and delegate sales.
- Drive new business acquisition while maximizing client retention, renewal, and upselling opportunities.
- Develop and implement strategies to increase average contract value, customer lifetime value, and overall sales productivity.
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Ideal Candidate
- Significant sales leadership experience within conferences, exhibitions, and events sectors.
- A demonstrable track record of leading large commercial and operational teams and delivering substantial revenue growth.
- Experience managing multi-million-pound revenue portfolios and complex sales environments.
- Strong leadership credentials, with the ability to motivate, develop, and retain top commercial talent.
- Excellent strategic, analytical, and commercial skills.
- Strong executive presence with exceptional relationship-building and stakeholder management capabilities.
- Commercially ambitious and growth-oriented.
- Strategic thinker with a strong bias for action.
- Inspirational leader who enjoys building high-performing teams.
- Collaborative, resilient, and highly credible with senior stakeholders.
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