Beam
Experience & Community Lead

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Location: London, UK.
Type: Full Time
Reports to: Founders
Salary: £32,000-£38,000
Position Overview
Beam is reimagining beauty as a space for connection, not conformity. Our flagship store in Belgravia is home to professional makeup experiences, curated clean beauty, and community events designed to empower the makeup-curious. Founded by lifelong friends Ellie and Ana, Beam is growing nationally and internationally, and we’re hiring our next core team member to join us at this exciting stage.
The Experience & Community Lead is the heart of our store and the bridge between our clients, artists, founders, and brand. This role blends customer experience, community building, light operations, content, events support, and in-store brand execution. You’ll help shape what Beam feels like day-to-day while supporting our growth through exceptional customer service and storytelling.
If you love beauty, people, and creating elevated experiences—and you thrive in a small, fast-paced, creative team—this is the role for you.
The Role
The Experience & Community Lead works directly alongside the founders to deliver a seamless, uplifting in-store experience while supporting brand and growth efforts behind the scenes. This role is hands-on, warm, community-led, operationally tidy, detail-orientated, and creatively energized. You are the welcoming face of Beam, the steady heartbeat on the floor, and the person who helps us bring our brand to life every single day.
Key Responsibilities
STORE EXPERIENCE & OPERATIONS
- Deliver an exceptional Beam experience for every client—from walk-ins to regulars to VIP's.
- Manage daily store readiness: merchandising, cleanliness, product displays, atmosphere.
- Support makeup artists with smooth client flow, time management, and in-store needs.
- Handle walk-ins, appointment questions, client queries, and rebooking conversations.
- Maintain stock levels, process replenishment, and liaise with founders on product needs.
- Keep store systems updated: handovers, notes, booking insights, weekend planning.
- Ensure the Beam space consistently feels warm, inviting, and aesthetically aligned with the brand.
COMMUNITY & CLIENT RELATIONSHIPS
- Build relationships with clients and create a community feel within the store.
- Encourage repeat bookings, membership uptake, and product recommendations with confidence and warmth.
- Track client feedback and share insights with founders.
- Support the growth of a loyal Beam community through small touches and thoughtful gestures.
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CONTENT CAPTURE & BRAND STORYTELLING
- Capture daily in-store content.
- Identify moments, clients, and stories worth spotlighting.
- Organize and prepare content for our social media and marketing workflows.
- Support founders with storytelling themes.
- Ensure content reflects Beam’s tone, aesthetic, and joyful energy.
GROWTH, MARKETING & PARTNERSHIPS SUPPORT
- Assist founders with partnership follow-ups and corporate enquiries.
- Bring insights from the store floor and local area into Growth Meetings (client trends, product interest, service demand).
- Support with PR opportunities—collecting content, helping with press assets, tracking mentions.
- Keep the team informed about weekly priorities and opportunities.
EVENTS & ACTIVATIONS
- Support the planning and execution of Beam events, and brand activations.
- Assist with set-up, guest welcome, FOH flow, and content capture during events.
- Coordinate run sheets, RSVPs, and logistics as needed.
- Ensure events feel polished, elevated, and community-driven.
TEAM & ARTIST SUPPORT
- Communicate clearly with artists and founders about weekly schedules, priorities, and store updates.
- Offer hands-on support during busy periods and ensure smooth weekend operations.
- Help maintain a positive, supportive environment where artists feel set up to do their best work.
Requirements
EXPERIENCE
- 1–3 years in customer experience, community, retail, hospitality, beauty, or related fields.
- Experience working closely with clients or delivering premium service environments.
- Comfortable capturing content, speaking to clients, and multitasking on the floor.
- Beauty or makeup industry experience is a plus but not essential—passion matters more.
WARM, COMMUNITY-LED ENERGY
- Approachable, friendly, and grounded.
- Makes clients feel welcomed, seen, and confident.
- Naturally able to build relationships and remembers faces, names, and details.


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ORGANISED & DETAIL-ORIENTED
- Keeps the store immaculate and the team organized.
- Excellent time management—able to juggle clients, artists, and operations gracefully.
- Clear communicator who thrives in a fast-paced environment.
STRONG COMMUNICATION
- Confident speaking to clients, artists, partners, and founders.
- Excellent written and verbal communication skills.
- Comfortable handling questions, feedback, and client care.
CREATIVE WITH BRAND INSTINCTS
- Eye for aesthetics, beauty, and storytelling.
- Comfortable capturing content and identifying moments worth sharing.
- Commercially aware, comfortable looking at sales and growth numbers.
- Enjoys staying on top of beauty, trends, and cultural moments.
TECH SAVVY
- Comfortable with Google Suite, Slack, Motion.
- Ability to use content tools is a plus (Canva, Adobe Suite).
FLEXIBLE
- Able to work weekends (core Beam days) and occasional evenings for events.
- Schedule: Tuesday–Saturday with one weekend off every 3 weeks.
Passionate About Beauty & Beam’s Values
- Loves beauty, wellness, and uplifting others.
- Aligned with Beam’s inclusive, joy-led ethos.
What We Offer
ENVIRONMENT
- Work in a beautifully designed flagship space in Belgravia, surrounded by inspiring brands and a supportive team.
- A dynamic, fast-paced, fun and supportive work environment.
- Inclusive environment for values-driven company where individuality, kindness, and creativity thrive.
- The opportunity to shape a fast-growing beauty brand from the inside.
GROWTH & DEVELOPMENT
- Direct collaboration with founders, shaping Beam from the inside out.
- Access to workshops, training, and industry events where mutually beneficial.
- Opportunities to expand into brand, marketing, events, partnerships, and leadership.
PERKS
- Minimum of 28 days holiday per year.
- Staff discount on all products sold at Beam.
- Occasional gifting from brand partners.
- Involvement in Beam events, launches, and collaborations.
If you’re excited to be part of a growing beauty brand and a small, passionate team, we’d love to hear from you. Click the link below to complete the application form.
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