The Demand Generation Team
Experienced Full Time Marketing Manager
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Job Title: Marketing Manager
We are looking for an experienced Marketing Manager to join our team, working closely with a large property services organisation with big growth plans! The role will support our sales and marketing activity by devising and overseeing a variety of campaign formats. In this role you'll have freedom to build programs across a range of channels with a key focus on generating results, building the brand and creating exceptional content, all whilst working closely with the wider marketing team.
The role will involve creating customer and prospect driven campaigns, driving acquisition, retention and repeat business as well as segmentation within CRM platforms and analytics tools to accurately report and analyse campaign success.
To be successful in this position, you should have a proven track record within a marketing role - preferably campaign management, ideally in the property sector - and be experienced in using property-based Customer Relationship Management systems. You should also be comfortable using email marketing and automation platforms and be willing to get involved in all projects to further develop your skills and experience.
You will be able to contribute creative ideas to enhance existing campaigns and implement new campaigns, whilst considering team priorities and the wider business objectives. You will be highly motivated with an acute attention to detail and a passion for accuracy – and you will have a strong desire to learn and develop your career within the organisation in the longer term.
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- Salary: £28,000 - £32,000 per annum DOE
- Annual Leave: 33 days, including Bank Holidays, rising with service
- Company Pension Scheme: Contributions rising with service
About the Role
Typical duties will include but are not limited to;
- Planning, managing and executing a variety of property marketing and new business campaigns across residential property services
- Planning, filming and editing video for Youtube and Social media platforms.
- Building email campaigns and automation programmes across a number of different platforms
- Providing support to the sales team(s) for email campaigns where needed
- Direct and print marketing (including design of property brochures, marketing brochures, canvassing material, window signage, internal communication print, valuation material and generic promotional material and clothing)
- Using CRM and other platforms to build and collate reports and analyse campaign data on a daily, weekly and monthly basis
- Write, edit and proofread content within marketing campaigns
- Maintain regular measurements of the ROI of campaigns
- Being accountable for the project management of campaigns, ensuring that the wider team are accurately briefed on any collaborative requirements.
- Using WordPress to create bespoke landing pages
- Communicating regularly with the Line of Business heads to devise campaigns based on market trends and sales activity, as well as weekly reporting on acquisition success.
- Supporting our agents and partners by providing required campaign materials
- Regular market and competitor research and analysis
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About You
- Degree educated (preferably in a marketing related discipline)
- 2+ Years marketing experience
- Experience using CRM systems, preferably Property based CRM
- Wordpress proficiency
- Adobe suite a plus
- Strong organisational skills, able to prioritize workload to meet deadlines
- Natural flair for attention to detail and able to deliver and manage quality marketing campaigns
- Experience using email and automation platforms
- Excellent verbal and written communication skills
- Strong IT skills and use of MS Office Suite, to include Power Point, Excel, Word & Outlook Knowledge of the UK property market preferred
- Project management skills to meet deadlines and budgets for multiple campaigns simultaneously
- Experienced in analysing data from a number of sources including Google Analytics.
A hard-working and ambitious individual, with a desire to learn and develop their skills, who will be keen to fulfil their professional and earning potential. This is a career position that is only limited by your ability and desire to achieve.
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