Spiro
Experiential Creative Director
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Experiential Creative Director – Exhibitions & Events UK
This is where big ideas become experiences people remember.
You’re a creative leader who knows that great experiential work is about more than how something looks. It’s about the story, the space, the audience and the moments that bring them together.
As an Experiential Creative Director, you’ll shape world-class exhibition and event experiences for some of the world’s most innovative brands, with a particular focus on the healthcare and aerospace sectors.
You’ll take complex products, technologies and ideas and turn them into experiences that people can understand, connect with and remember. You’ll work across narrative, spatial design, digital, content and technology to create experiences that are bold, human and commercially effective.
You’ll lead from the front creatively, bringing together multidisciplinary teams, challenging thinking, developing ideas and making sure the creative vision survives all the way from the first concept to the show floor.
If you’re as comfortable talking big ideas with a client as you are getting into the detail with a creative team, we’d like to hear from you.
Who are we?
We’re Spiro — a global brand experience company creating experiences that connect people with brands.
We work across exhibitions, conferences, live events, brand activations and digital experiences, bringing together strategy, creative, design, technology and production to create experiences that defy gravity.
Our teams work collaboratively across disciplines and geographies, and we’re ambitious about the work we create.
We’re looking for people who are curious, collaborative and prepared to challenge the expected — people who bring ideas, share knowledge and make the people around them better.
What you'll be doing
- Leading the creative vision for exhibitions, events and experiential activations, from the initial idea through to delivery.
- Developing compelling experience narratives that turn complex healthcare and aerospace technologies into clear, engaging and emotionally resonant stories.
- Creating overarching creative platforms that bring together spatial design, content, digital, technology and the attendee journey.
- Working closely with 3D, brand, digital, content, motion, strategy and production teams to develop cohesive experiences.
- Leading creative ideation sessions, concept development and client pitches with confidence and clarity.
- Working closely with 3D designers to shape spatial concepts, attendee flow, environments and architectural storytelling.
- Translating brand strategy and technical information into physical experiences that people can understand and engage with.
- Providing creative direction and constructive critique throughout design development, ensuring the original creative vision remains strong as ideas move towards production.
- Reviewing 3D visualisations, content and environmental storytelling and pushing the work to the highest possible standard.
- Exploring how digital, interactive and sensory technology can enhance physical experiences.
- Building strong relationships with clients and becoming a trusted creative partner and ambassador for Spiro.
- Working alongside Client Services and Growth teams to shape pitch strategy and bring creative thinking into new business opportunities.
- Supporting, coaching and mentoring creative talent, helping teams develop their thinking and produce their best work.
- Staying curious about emerging technologies, materials, formats and approaches that could change what’s possible in experiential.
- Attending installations and show openings where required, ensuring the final experience delivers against the creative vision.
- Generating and presenting thought leadership on behalf of Spiro and helping us stay ahead of where experiential is going next.
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What you'll bring
- 8+ years' experience within an experiential creative agency, with a strong background in exhibitions, events and brand activations.
- Proven experience working at Creative Director or Senior Experiential Creative level.
- A strong portfolio demonstrating exceptional experiential, spatial and environmental creative work.
- The ability to develop a powerful creative narrative and simplify complex subject matter without losing the substance or impact.
- A deep understanding of exhibition design, attendee behaviour and environmental storytelling.
- Experience working closely with 3D designers and translating creative ideas into compelling spatial concepts.
- Experience leading multidisciplinary creative teams and taking projects from initial concept through to execution.
- Strong presentation and storytelling skills, with the confidence to present ideas to senior clients and executive-level stakeholders.
- Experience managing both small and large creative projects, balancing creative ambition with timelines, budgets and delivery realities.
- A good understanding of Adobe Creative Suite and an enthusiasm for using AI and emerging technologies to visualise, develop and communicate creative ideas.
- Strong leadership, coaching and mentoring skills, with the ability to build, develop and motivate high-performing teams.
- Excellent client and internal relationship-building skills.
- The ability to remain calm, focused and creatively engaged when working under pressure.
- A genuinely collaborative approach. You’ll work with lots of different people, so being able to listen, challenge, contribute and bring people with you is just as important as having your own point of view.
- A willingness to stay curious about what’s next and continually look for better ways to create experiences.
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And importantly...
We’re not looking for someone who simply ticks every box.
If you have an exceptional creative portfolio, a different but relevant sector background, or a particular perspective that could make our work stronger, we still want to hear from you.
What matters is your creative thinking, your leadership, your ability to tell a great story and your ambition to create experiences that people remember.
Development & benefits
We want talented people to stay, develop and build a career here.
You’ll have access to development opportunities, support from your manager and the opportunity to work alongside talented people across creative, strategy, technology, production and client services.
Our global business means there are opportunities to learn from different markets, disciplines and perspectives — and to build a career that can evolve with you.
We offer a full benefits package, alongside our commitment to psychological safety and a culture of diversity, inclusivity and belonging.
You’ll also have access to employee-led resource groups and Spiro•YOU professional development and learning programmes.
Our process
Our interview process is hand crafted to our roles.
In general, you can expect an initial conversation with our Talent Acquisition team, followed by video interviews with members of the team and your future manager. Depending on the role, we may also ask you to talk us through your portfolio or respond to a creative challenge.
Please include a link to your portfolio alongside your CV.
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