LADbible Group
Expression of Interest - YouTube Data Analyst
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LADbible Group
LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.
YouTube is one of our biggest growth engines, home to some of the most distinctive channels, including LADbible Entertainment, LADbible Stories and SPORTbible. From working with the world’s biggest creators and A-list talent on hit formats like Snack Wars, to powerful storytelling through series such as Minutes With and Honesty Box, we’ve become one of the most exciting and influential players in the industry.
About the Role
Our YouTube team is growing, and we are on the proactive lookout for a Data Analyst. The Data Analyst produces insight that drives decisions across the YouTube team and informs the Originals commissioning pipeline.
What the opportunity looks like
- Channel Performance
- Analyse YouTube channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
- Dashboard Management
- Build, maintain, and optimise live reporting dashboards using Looker Studio and BigQuery, ensuring stakeholders have access to accurate, actionable performance data.
- External Intelligence
- Conduct competitive and market intelligence using tools such as Tubular Labs, Social Blade, and platform analytics to benchmark performance and identify emerging category trends.
- Format Growth and Analysis
- Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
- Portfolio Growth Tracking
- Monitor portfolio performance against targets, proactively flagging underperformance and providing data-driven recommendations to support business and commercial objectives.
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Skills and experience we'd like you to have
- Proven experience in data analytics or digital/media analytics, ideally within YouTube, social media, or digital publishing environments.
- Experience analysing YouTube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behaviour.
- Ability to interpret large datasets and translate findings into clear commercial recommendations.
- Proficiency in BigQuery, SQL, Looker Studio, and data visualisation best practices.
- Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
- Excellent stakeholder management and communication skills, with the ability to present insights to both technical and non-technical audiences.
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About Us
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
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