Unilever
Fabric Cleaning Capsules Lead
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Fabric Cleaning Capsules Lead
Location: Kingston
Job Purpose
Fabric Cleaning is the powerhouse of Unilever Home Care in the UK — our largest category and home to two iconic brands: Persil and Surf.
Persil, the #1 Fabric Cleaning brand in the UK, is one of the most recognised and trusted names in the market. Driven by its world-renowned “Dirt is Good” platform, Persil combines superior performance with purpose — inspiring people to get stuck into life without fear of getting dirty.
Surf, one of the UK’s biggest Home Care brands, wins with long-lasting fragrance, great value and a playful personality. As the #1 fragrance brand in UK Fabric Cleaning, Surf connects with consumers through emotion and sensorial superiority.
With capsules sitting at the heart of the future fabric cleaning growth agenda, this role will play a pivotal part in accelerating the growth of the format and driving consumers to trade up through brilliant execution, sharper portfolio choices and standout communication. The role will lead the full communications agenda for the Persil Non-Bio segment — bringing the proposition to life with clarity, energy and impact across every consumer and shopper touchpoint.
This is an exciting, high-visibility opportunity for a commercially sharp and growth-driven marketeer to shape one of the category’s most important premium growth engines, working closely with the Fabric Cleaning lead.
Responsibilities
- Own the Brand & Portfolio Capsules Strategy Growth – Help develop brand plans for Persil and Surf, identifying portfolio, pack, proposition and pricing opportunities that unlock growth.
- Lead the Persil Non-Bio Communications Plan – Drive the full comms agenda for the Persil Non-Bio big bet, turning strategy, global assets and connected content into a sharp, locally relevant plan that accelerates growth, drives trade-up and lands with impact across consumer and shopper touchpoints.
- Track Performance – Monitor business and campaign results to sharpen plans, improve execution and meet targets.
- Deliver Brilliant Execution – Work cross-functionally to ensure plans are connected, well-managed and delivered strongly in market.
- Bring Curiosity and Pace – Spot opportunities, test new ideas and manage multiple priorities in a fast-moving environment.
- Partner with Sales and CSP to Shape Channel Strategy, Expand Distribution and Drive Promotional and Shopper Excellence.
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Direct Reports
- 1 x Asst. Brand Manager
Key Relationships
- UK Home Care Marketing Team
- Digital Marketing, Media & Commerce (DMC)
- Agency partners (creative, digital, influencer, media, activations)
- R&D, Finance, Supply Chain
- UK Customer Strategy & Planning (CSP), Category Management, Shopper & Sales teams
- European Business Unit
- Global Brand Teams
All About You
Experience in brand, category, digital, shopper marketing or another commercial discipline within FMCG or a fast-moving consumer environment. Strong marketing fundamentals, commercial curiosity and the ability to turn insight into action are essential.
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The ideal candidate is proactive, digitally fluent and highly organised, with curiosity for culture, creators and modern brand building. Experience in social media, influencer marketing, content or campaign delivery would be a strong advantage.
Strong experience leading complex innovation pipelines and high-investment, multi-channel communication strategies.
What We Offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
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