Forestry Commission
Face to Face Membership Recruitment Manager

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Job Summary
Forestry England is part of the Forestry Commission. We look after more land and more trees than any other organisation in the country, shaping landscapes for people, wildlife and timber. It's a job that never stops growing. We are the biggest provider of outdoor recreation in the UK. We manage landscapes for wildlife to thrive, people to enjoy and as a source of sustainable wood. Placing customers at the heart of everything we do is central to the organisation’s success. The role sits within the Membership Team and purpose of the role is to lead and manage the delivery of Forestry England’s face-to-face membership recruitment activity across multiple sites, ensuring delivery against income and forecasted membership targets at those sites.
The role is responsible for analysing performance of recruiters, identifying trends and opportunities, and making recommendations to improve recruitment effectiveness, efficiency and quality. The role also ensures that recruitment activity is compliant, customer-focused and aligned with Forestry England’s brand and behavioural expectations.
Membership recruiters have been trialled over the last 2 years, and this role is responsible for developing and delivering a plan for broadening recruitment activity across the organisation to drive greater sales and engagement.
This is a 2-year fixed term full-time role, with the potential for permanency, for 37 hours per week, worked across 5 days from Monday to Friday primarily. The nature of the work could include very occasional weekend, public and privilege holiday working. To accommodate this, a rostered 7-day contract will be issued as standard.
The post responsibilities cover the whole of England, and it is expected that the post holder will need to travel occasionally (including some overnight stays).
Job Description
Key responsibilities & accountabilities
Key Work Areas
- Contribute to the development and implementation of the national Face-to-Face (F2F) recruitment strategy, translating strategic objectives into operational delivery plans for F2F recruitment.
- Foster a culture of continuous improvement to grow on-site acquisition, working with staff and volunteers to promote the value of membership.
- Set, monitor and review site-level recruitment targets in line with business plans, forecasts and income objectives.
- Analyse performance data of recruiters including conversion rates and cost per acquisition, identifying trends and recommending improvements to maximise income and efficiency.
- Oversee resource planning and deployment of recruiters across multiple sites, ensuring effective use of resources within agreed budgets.
- Lead the recruitment, onboarding and training of F2F recruiters, ensuring capability and capacity to deliver required outcomes.
- Build and maintain effective working relationships with district/site leads to coordinate recruitment activity and resolve operational issues.
- Design and deliver training programmes as agreed to ensure staff are motivated around supported development and have consistent messaging, compliance and quality standards across all recruitment activity.
- Provide day-to-day management, coaching and performance review of membership recruiters to drive performance and maintain standards.
- Ensure compliant and accurate data capture processes are in place and adhered to across all face to face recruitment sites, ensuring it is consistent with the approach as agreed with the membership team.
- Maintain and monitor brand and behavioural standards, implementing improvements where required.
- Analyse recruiter interactions and feedback to identify common themes and inform continuous improvement.
- Ensure recruitment systems and processes effectively support operational delivery, identifying issues and contributing to system/process improvements in collaboration with the Membership Manager.
- Oversee administrative processes including timesheet submission and payment reconciliation of the onsite agency recruiters, ensuring accuracy and compliance.
- Make in person visits to recruiters on site regularly and maintain good and joined up working relationships with site management colleagues.
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Person specification
Skills, Knowledge & Experience
Essential professional and technical experience
- Experience of working in a management role within a customer-focused or income-generating environment
- Experience of managing, developing and motivating staff or agency teams
- Strong understanding of performance metrics and data analysis to inform decision making
- Experience of delivering training and supporting continuous improvement in operational performance
- Experience of managing customer interactions and resolving complex issues or complaints
- Good understanding of data protection requirements and customer data handling processes
- Strong IT skills, including use of CRM systems and Microsoft Office applications
Desirable Professional And Technical Experience
- Experience of face-to-face fundraising or membership recruitment
- Experience of working with external agencies or third-party suppliers
- Experience of managing performance across multiple locations or sites
- Experience of working with CRM systems in a customer service or sales environment
- Knowledge of customer service best practice and industry trends
Qualifications
Essential
- Experience in a relevant customer service, sales or operational management role
Desirable
- Full UK driving license
Behaviours
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Working Together
- Managing a Quality Service
- Communicating and Influencing
Salary and Benefits
Alongside your salary of £40,388, Forestry Commission contributes £11,700 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an employer contribution of 28.97%
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.
Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours.
How To Apply…
You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.


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You will be assessed on a technical skill and strength based questions during your interview.
The Behaviours being assessed at interview are –
- Seeing the Big Picture
- Working Together
- Managing a Quality Service
- Communicating and Influencing
Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.
If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.
If you're planning to use AI to support your application, please ensure you've read our guidelines here first.
Read more about our application process and working with us on the Forestry England website.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Medical
Successful candidates will be expected to have a medical.
Nationality requirements
This Job Is Broadly Open To The Following Groups
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
Working for the Civil Service
Please note this Post is NOT regulated by the Civil Service Commission.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in a new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Contact point for applicants
Job Contact
Name : fcrecruitmentteam@forestryengland.uk
Email : fcrecruitmentteam@forestryengland.uk
Recruitment team
Email : fcrecruitmentteam@forestryengland.uk
Further information
Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles. If you feel
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