Knowledge

• Extensive audience research and analysis for growing brands or sports organisations
• Application of consumer demographics, psychographics and behaviour to shape decision making
• Creating segments and building strategies to engage specific audiences
• An understanding of brand tracking
• Experience using panelled research solutions (e.g. GWI, YouGov)
• Survey writing and analysis experience
• An understanding of TV audience measurement
• An understanding of social media metrics or ticketing data would be desirable but not essential
• Partnerships sales insights and partnerships impact measurement experience desirable but not essential

Specialist Skills

• Extensive desk research and report writing experience
• The ability to turn data into compelling narratives for a range of stakeholders
• Strong written and verbal presentation skills. Experience presenting to both internal and external stakeholders
• Experience running on quantitative consumer research projects (e.g. fan surveys or focus groups)
• Strong Excel and PowerPoint skills
• Experience of building dashboards for a range of audiences, SQL and PowerBI experience valuable but not essential

People Skills

• Strong interpersonal skills, with the ability to build trust with a range of internal stakeholders
• Comfortable communicating and presenting to internal and external audiences
• Mentoring and upskilling staff from other departments to maximise their use of data and increase process efficiency
• Line management experience desirable

External Impact

• Represent the club at major fan group meetings, using data to communicate and support key strategic fan-focussed decisions
• Be the first port-of-call for fan insights for the Fan & Community Relations, Marketing and Partnerships Departments
• Attend regular marketing meetings on behalf of the Insights & Strategy team
• Present key fan insights to senior stakeholders around the business
• Account management of select data providers
• Represent the club at industry events

Decision Making

• Regular reviews of key research supplier relationships to ensure maximum impact and value for money
• Scoping fan-focussed research projects and managing them to completion
• Building out the club’s market intelligence resources around fan and audience growth both within and outside of the sports industry
• Optimisation of internal processes to maximise the use of fan data in decision making

Innovation

• Lead research projects to support the club’s growth ambitions
• Review how the club currently uses fan data and profiling, maximising its impact internally and externally
• Contribute to the strategic direction of the Insights & Strategy Department with a specific focus on consumer research, market intelligence and maximising the club’s understanding of its fanbase

General Club Accountabilities

• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements
• To build and maintain good working relationships while maintaining a professional image
• To keep confidential any information gained regarding the Club and its personnel
• To always maintain a flexible approach to work

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging.

We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people.

We’re committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field.

To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice.

The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team.

Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.