House Of Fashion Associates
FASHION BRAND MARKETING PR SENIOR EXEC £35K
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Senior Brand Marketing & PR Executive – Fashion Talent Agency
Up to £35,000 DOE
Central Manchester
The Company
Our client is a leading fashion talent agency based in Manchester, representing an exceptional portfolio of influencers, creators, and talent while partnering with some of the world's most recognized fashion, beauty, and lifestyle brands.
As the agency continues to grow, they're looking for an ambitious Senior Brand Marketing & PR Executive to lead their marketing function, elevate the agency's brand presence, and drive commercial growth through innovative marketing and PR strategies.
This is a fantastic opportunity for a creative and commercially-minded marketer who thrives in a fast-paced, collaborative environment and is ready to take ownership of a varied marketing function while mentoring a small team.
The Role
This is a broad, hands-on marketing position where you'll take ownership of the agency's B2B marketing strategy, driving brand awareness, lead generation, and industry positioning.
- You'll lead marketing activity across social media, PR, content, LinkedIn, email marketing, and the company website, ensuring every touchpoint reflects the agency's premium brand.
- Working closely with the leadership team, you'll create campaigns that promote both the agency and its talent while supporting new business growth.
You'll also mentor two Marketing Executives, providing guidance, encouraging creativity, and ensuring marketing projects are delivered to a consistently high standard.
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Key Responsibilities
- Develop and execute the agency's overall B2B marketing strategy.
- Lead brand marketing, PR, and content initiatives that strengthen the agency's profile within the fashion industry.
- Own the LinkedIn strategy, creating campaigns that build brand awareness, industry engagement, and generate high-quality B2B leads.
- Manage the company website, ensuring content is engaging, SEO-optimized, and regularly updated.
- Oversee social media activity across all platforms, ensuring a consistent and premium brand presence.
- Plan and deliver integrated marketing campaigns across both B2B and D2C channels.
- Create compelling content including blogs, case studies, email campaigns, and thought leadership pieces.
- Manage email marketing campaigns to nurture clients and prospects.
- Monitor campaign performance, analyze data, and use insights to continually optimize marketing activity.
- Collaborate with internal teams to promote talent, partnerships, campaigns, and agency events.
- Ensure brand consistency across every marketing channel and customer touchpoint.
- Mentor, coach, and support two Marketing Executives, helping them develop professionally.
- Keep up to date with digital marketing trends, emerging platforms, and industry opportunities.
About You
- Minimum three years' experience in a broad fashion, beauty, lifestyle, or consumer brand marketing role.
- Experience delivering successful B2B marketing campaigns, with exposure to D2C marketing.
- Strong understanding of brand marketing, PR, and content strategy.
- Excellent knowledge of LinkedIn marketing and social media management.
- Experience managing websites and SEO-focused content.
- A confident content creator with excellent copywriting skills.
- Commercially aware, with the ability to translate marketing activity into business growth.
- Strong analytical skills with experience measuring campaign performance and ROI.
- Previous experience mentoring, coaching, or supporting junior marketers is desirable.
- Highly organized, proactive, and able to manage multiple projects simultaneously.
- Passionate about fashion, influencers, social media, and emerging digital trends.
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What's on Offer
- Salary up to £35,000 DOE.
- The opportunity to join one of Manchester's leading fashion talent agencies.
- A genuine opportunity to shape and own the agency's marketing strategy.
- A varied, creative role with significant autonomy and influence.
- The chance to mentor and develop a growing marketing team.
- Excellent career progression within an ambitious, expanding business.
- Modern offices in the heart of Manchester city centre.
- Regular social events, networking opportunities, and industry trips.
- Work alongside exciting fashion brands, creators, and talent.
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