The AA
Field Account Manager South East
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Company Description
For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times “Best Places to Work” for the last two years.
Job Description
This is the Job
Think The AA is just about roadside assistance? Think again!
As a Field Account Manager within AA Cars, you’ll manage a portfolio of 100–200 established dealer accounts across the South East, building trusted relationships and helping partners get the most from the AA Cars platform. With four days each week spent visiting dealerships and one day focused on planning, you’ll have the autonomy to manage your territory and stay close to your customers.
Your focus will be retaining and growing existing accounts through contract renewals, price negotiations, increased stock listings and relevant upsell opportunities across our products and services, including Vehicle Inspections. New business is handled by our dedicated sales team, so you can concentrate on strengthening partnerships, protecting retention and creating sustainable account growth.
You’ll work closely with Sales, Customer Service, Vehicle Inspections and Mediation colleagues to deliver positive outcomes for dealers. This role will suit someone who enjoys building relationships, negotiating with confidence, spotting commercial opportunities and working independently in a fast-paced field environment.
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Key Responsibilities
- Build, retain and grow a portfolio of dealer accounts to deliver against monthly retention targets and support sustainable revenue
- Develop trusted, long-term dealer relationships through responsive service and support that strengthens customer satisfaction
- Identify relevant upsell and cross-sell opportunities to increase Average Transaction Value (ATV) and help dealers gain more value from AA Cars products and services
- Negotiate contract renewals, pricing and expanded stock listings to protect partnerships while creating commercial growth
- Spot account risks early and resolve issues proactively to reduce dealer attrition and maintain agreed service standards
- Partner with Sales, Customer Service, Vehicle Inspections and Mediation teams to coordinate effective outcomes for dealer partners
- Manage your portfolio commercially and represent The AA with professionalism and integrity, balancing revenue opportunities with long-term customer relationships
What Do I Need?
You’ll Bring
- Strong relationship-building skills, with the ability to establish rapport and develop trusted, long-term partnerships
- Confident negotiation skills, with experience influencing outcomes, identifying commercial opportunities and closing deals
- A collaborative approach, with the ability to work effectively across teams and engage a range of stakeholders
- A customer-focused and commercially aware approach, with sound judgement and proactive problem-solving skills
- Clear verbal and written communication, alongside resilience, self-motivation and confidence handling objections and challenges
- Strong organisation and time management, with the flexibility to travel across the South East and a full UK driving licence with fewer than 6 points
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Additional Information
Belonging at The AA
At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.
Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.
Driven by People, Rewarded by Benefits
We believe in rewarding our people. That's why we offer a comprehensive benefits package including:
- 25 days' annual leave plus bank holidays, the option to buy additional holiday
- Up to 7% employer pension contribution
- Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
- 24/7 GP access and wellbeing support for you and your family
- A wide range of employee discounts, including our popular car salary sacrifice scheme
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Business Unit: AA Cars
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