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Field Marketing Manager
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Field Marketing Manager
London, hybrid
£46,000–£56,000
We’re working with a growing B2B SaaS business looking for a Field Marketing Manager to take ownership of its marketing activity across the UK and Ireland.
This is a hands-on role within a smaller business. You’ll be responsible for deciding what activity will work in the region, managing the budget and delivering campaigns from planning through to execution.
The role
- Own the UK&I Field Marketing strategy and regional calendar
- Plan and deliver campaigns focused on qualified leads and booked demos
- Run events, roundtables, webinars and partner campaigns
- Build relationships with industry and channel partners
- Work closely with Sales to agree targets and turn activity into pipeline
- Manage the regional budget and measure ROI
- Adapt campaigns and messaging for accounting and professional services firms
- Feed customer and market insight back into the wider business
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What we’re looking for
- Around five years’ experience in B2B SaaS marketing
- Experience across Field Marketing, Demand Generation, Events or Partner Marketing
- Background in a start-up, scale-up or smaller marketing team
- Strong end-to-end ownership of campaigns and budgets
- Experience delivering results without relying on large budgets or extensive internal resources
- A commercial approach, with activity measured against leads and pipeline
- Ideally, experience within accounting software, practice management technology, fintech or another product selling into accounting firms
- Based within commuting distance of London
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This would suit someone who wants more ownership, enjoys being hands-on and can apply what they have already seen work within the accounting or professional services market.
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