Aquent
Field Marketing Manager [AQ-17372]
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Join a leading enterprise technology company
Join a leading enterprise technology company that is revolutionizing how businesses operate across diverse industries. We are committed to driving innovation and delivering exceptional value to our clients. Our mission is to empower organizations with cutting-edge solutions that transform their operations and accelerate growth.
We are seeking a dynamic and results-oriented marketing leader
We are seeking a dynamic and results-oriented marketing leader to spearhead our field marketing efforts for the Retail, Hospitality, Transportation, and Manufacturing sectors. In this pivotal role, you will be the single-threaded marketing lead, orchestrating cross-functional initiatives to significantly drive demand generation, pipeline growth, and revenue impact. Your strategic vision and hands-on execution will directly shape our market presence and contribute to the success of our sales teams.
Your Impact
- Lead the development and execution of a comprehensive field marketing plan for the Retail, Hospitality, Transportation, and Manufacturing market, aligning with global priorities and focusing on pipeline creation and acceleration.
- Design and implement high-impact field programs, including events, campaigns, Account-Based Marketing (ABM) plays, partner-led motions, and executive engagements, to generate, progress, and accelerate pipeline.
- Act as the central marketing lead for the market, coordinating and aligning extended Marketing teams (field, persona, digital, content, PR, partner marketing, customer advocacy programs) into a cohesive, revenue-driven go-to-market motion.
- Collaborate closely with Sales leadership and account teams for the Retail, Hospitality, Transportation, and Manufacturing sectors to understand territory objectives and account plans, ensuring marketing investments directly support target accounts and key opportunities.
- Manage end-to-end planning and execution of field events, trade shows, executive roundtables, and customer programs, from brief and positioning through to logistics, promotion, and follow-up.
- Orchestrate cross-functional go-to-market initiatives, partnering with product marketing, demand generation, digital, PR, and partner teams to localize messaging, develop impactful content, and ensure consistent storytelling across all touchpoints.
- Work with key partners to design and execute joint marketing initiatives that expand reach, drive pipeline, and support co-selling motions within the industry ecosystem.
- Utilize market insights, customer feedback, and competitive intelligence to inform strategy and program design. Track, measure, and report on program performance, ROI, and key marketing metrics to optimize future planning and maximize impact.
- Provide clear direction to internal teams and external vendors/agencies, ensuring on-time, on-budget, and on-brand execution of all initiatives.
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What You’ll Bring
Must-Have Qualifications
- Solid professional experience in field marketing, demand generation, or related B2B marketing roles, ideally within enterprise technology/SaaS.
- Proven track record of designing and delivering marketing programs that drive measurable pipeline and revenue impact.
- Experience partnering closely with enterprise Sales teams and operating in complex, multi-stakeholder sales cycles.
- Strong strategic and analytical thinking skills, with the ability to translate business objectives into clear marketing plans and measurable KPIs.
- Excellent project management and organizational skills, capable of managing multiple programs, stakeholders, and deadlines simultaneously.
- Outstanding communication and interpersonal skills, with the ability to influence and build trust across Sales, Marketing, Partners, and Leadership.
- Comfortable operating both strategically and hands-on, from planning to execution and performance analysis.
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Bonus Points
- Experience working in or marketing to industries such as Retail, Hospitality, Transportation, Manufacturing, or Consumer Goods.
Client Description
Our Client is an American on-demand software vendor that specializes in applications for HR, finance, and planning. Having designed for government agencies, educational institutions, and some of the world’s largest corporations, they set themselves apart from their competitors as the only ones seamlessly integrating modern and futuristic developments into their existing systems.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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