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Field Marketing Manager EMEA
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About Job
The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region.
A successful Field Marketing Manager plays a critical role in executing field marketing strategies and initiatives. This role involves close collaboration with cross-functional teams, including sales, marketing, and product, to drive sales pipeline growth for our Sales and Ecosystem programs.
The ideal candidate thrives in taking ownership of regional marketing programs, excels in detailed planning, and maintains proactive communication. Reporting to the Director of Regional Marketing, the Associate Field Marketing Manager will support Field Marketing Managers in delivering impactful marketing experiences aligned with our sales objectives. Additionally, this role may occasionally assist the Ecosystem Marketing Team, managing joint campaigns, coordinating partner events, and ensuring these efforts align with broader ecosystem goals.
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Responsibilities
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
- Track event capacity, manage waitlists and registrations, and update event pages
- Create and manage event-related Slack channels
- Ensure the timely delivery and review of events workflow (asset copies, landing pages, invites, etc.)
- Track event details in the FMM/Sales tracker and manage event logistics
- Handle trade show orders, swag, and badges for events
- Schedule “Know Before You Go” calls and provide on-site event support when needed
- Manage third-party vendor contracts through the procurement process, including approvals and legal coordination
- Handle financial management tasks like forecasting, payments, and reconciliation
- Assist with venue sourcing and coordinate F&B for events
- Coordinate workshops, Zoom setups, and logistics for events
- Attend and present in regional sales meetings to foster alignment with sales teams
- Support Field Marketing Managers on campaign and event execution and strategy
- Ensure clear, consistent communication across all channels and with stakeholders
- Collaborate with GTM teams on pre-event and post-event tasks, including campaign setup in SFDC
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Qualifications
- Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
- 5+ years of experience.
- Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
- Extremely detail-oriented and organized, and able to meet deadlines.
- Experience with supporting both direct sales and channel sales teams.
- Travel up to 50%.
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