WorldFirst
Field Marketing Manager (Mandarin speaking)
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Hybrid (Tue / Wed / Thu in office) · Competitive Compensation
Ant International is one of the world's leading digital payments and financial services providers - a business that has already transformed how hundreds of millions of people and businesses manage money across Asia. With global ambitions and the infrastructure to match, Ant International is now driving that same revolution across the rest of the world.
What You'll Do
- Be responsible for offline marketing campaigns for the WorldFirst app across the UK and Europe.
- Plan and execute various offline initiatives, including events, industry exhibitions, large-scale festivals, and sponsorships, to enhance brand visibility among target audiences.
- Develop and implement targeted offline promotion plans, with a focus on local Chinese communities, overseas Chinese populations, and university settings, in order to drive efficient frontline customer acquisition.
- Proactively identify and expand partnerships with local brands closely connected to the daily lives of Chinese communities, such as Asian supermarkets, Chinese restaurant chains, overseas education/property agencies, and logistics/courier companies. Design co-marketing programs and leverage resource exchanges or mutual benefits to drive precise traffic acquisition.
- Lead major marketing campaigns targeting the Chinese market in the UK and Europe. Coordinate internal and external resources to ensure high-quality project delivery.
- Own the customer acquisition results of offline activities. Design efficient offline-to-online (O2O) conversion journeys to encourage users to download the app on-site and complete their first remittance transaction. Track and analyze campaign data, and continuously optimize customer acquisition cost (CPA) and return on investment (ROI).
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What We'd Love You to Bring
- Bachelor’s degree or above, preferably in Marketing, Communications, Business Administration, or a related field.
- At least 3 years of relevant marketing experience; experience in Field Marketing, Event Marketing, Partnership Marketing, or Regional Marketing is preferred.
- Solid hands-on experience in offline marketing activities, with the ability to independently plan and execute projects such as exhibitions, field promotions, roadshows, sponsorships, community events, and campus activations.
- Experience in planning and managing large-scale campaigns, with the ability to coordinate multiple stakeholders and drive integrated marketing projects to execution.
- Familiarity with the UK and European markets, with relevant local market experience and a strong understanding of local marketing environments and customer touchpoints. Deep understanding of Chinese communities in the UK and Europe, including their lifestyle scenarios, consumption habits, and media channels; relevant marketing experience is highly preferred.
- Experience in local brand partnerships or cross-industry collaborations, with strong business development and resource integration capabilities.
- Data-sensitive, with solid analytical skills and the ability to optimize marketing strategies and campaign performance based on results.
- Fluent in both Chinese and English as working languages; proficiency in other European languages is a plus.
- Experience in fintech, cross-border payments, remittance, or user growth-related industries is preferred.
Life at Ant
We're proud of what we've built, and even more excited about where we're going. Here's a little of what you can look forward to.
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- The right moment. We've already proven our model in East Asia as number one. Now we're scaling it globally - with start-up energy and a world-class platform behind us.
- Flexible & Hybrid. Tuesday, Wednesday and Thursday in our office together - Monday and Friday yours to work from wherever works best for you.
- Food and drink on us. Free breakfast & coffee, every week in the office. On top of that, a drinks fridge that opens every Thursday at 4.30pm sharp.
- Culture & Connection. Multi-cultural socials, and a team that genuinely reflects the global world we operate in.
Equal Opportunities
We believe the best teams are built from different backgrounds, perspectives, and experiences. Ant International is an equal opportunities employer - we hire on merit and potential, full stop.
Whatever your background, if you've got the drive and the hunger, we want to hear from you. Need any adjustments at any stage of the process? Just let us know - we'll make it work.
Data Privacy Notice
By applying, you consent to Ant International processing your personal data for the purposes of recruitment and candidate assessment. Your information is handled in accordance with our Privacy Policy and applicable data protection legislation, including UK GDPR and EU GDPR.
We retain application data for up to 12 months after the close of the recruitment process, after which it is securely deleted. You can request access to, correction of, or deletion of your data at any time by contacting us. Your data will not be shared with third parties outside the recruitment process without your explicit consent.
If this sounds like your kind of role, let's talk.
We'd love to hear from you - apply today.
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