Randstad
Field Marketing Manager
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Field Marketing Manager
Location
Reading (on site 1-2 days per week)
Rate
Up to £44.00 per hour
Contract Length
6-Month Initial Contract (Possible Extensions)
Position Overview
A leading global enterprise cloud and software solutions provider is seeking a results-oriented, enthusiastic, and creative Field Marketing Manager to join their UK & Ireland Marketing team. This is a dynamic, multi-faceted role leading the front line of field engagement activities in the region. The ideal candidate possesses a passion for driving business impact, is commercially minded, and brings a proven track record as a strong business partner to Sales and Business Development teams across the full marketing mix.
Key Responsibilities
Campaign Planning and Execution
- Work within the UK & Ireland Field Marketing team to plan and execute comprehensive marketing campaigns using the full marketing mix to drive brand awareness, generate new business leads, and accelerate sales pipeline movement.
- Support outbound campaign execution through clear messaging, touch-plan design, and sales activation/enablement support.
- Collaborate closely with regional and global Campaign, Digital, Event, Partner Marketing, and PR teams to maintain a cohesive regional marketing calendar.
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Campaign Analysis and Reporting
- Review and analyze regional campaign performance across all channels alongside marketing management, delivering actionable insights and implementing optimization strategies to meet pipeline targets.
- Forecast and monitor lead and pipeline generation against targets, collaborating with the broader marketing organization to drive performance beyond expectations.
- Supply key sales leadership with regular campaign execution metrics, reporting, and ROI performance.
Stakeholder Management and Communication
- Build strong, collaborative relationships with sales leadership and key stakeholders to ensure marketing initiatives directly align with regional sales priorities.
- Work alongside Business Development and Sales teams to incorporate regional Go-To-Market (GTM) segmentation and key sales plays into campaign planning and execution.
- Create and present campaign briefings, supplying sales representatives with the tools, context, and follow-up support needed for campaign success.
- Gather direct feedback from Sales and Business Development teams to continually refine and optimize future marketing activities.
- Direct third-party vendors and publishers to maximize audience reach and drive overall campaign effectiveness.
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Required Experience & Qualifications
- Experience: Minimum 5 years of proven experience delivering multi-channel marketing campaigns and events within a B2B Software, SaaS, or Cloud Technology environment.
- Education: A formal qualification in Marketing, Business, or a related discipline is preferred.
- Communication: Exceptional written and verbal communication skills in business-level English.
- Project Management: Strong organizational abilities, acute attention to detail, and a track record of meeting strict deadlines.
- Cross-Functional Collaboration: Proven ability to navigate complex matrix organizations and collaborate effectively across diverse teams, geographies, and cultures.
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