Algomarketing
Field Marketing Manager
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We are looking for an experienced Regional Field Marketing Manager to join our Growth team and lead field marketing activity across the UK.
Based remotely in the UK, you will own the execution of regional field marketing programs across priority and expansion markets, working closely with Growth, Sales and local country leadership.
This is a highly hands-on role covering third-party events, executive experiences, account-based marketing activations and country launches. You will take global and regional marketing priorities and turn them into locally relevant programs that build relationships with strategic accounts, support market expansion and contribute to pipeline growth.
You will be comfortable operating independently, moving quickly and managing multiple markets, stakeholders and external partners simultaneously.
RESPONSIBILITIES
Regional Field Marketing & Events
- Own the planning and execution of field marketing activity across the region, including third-party sponsorships, conferences, executive events, roundtables and customer experiences.
- Deliver events end-to-end, including venue sourcing, vendors, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up.
- Execute programs using established event playbooks, booth assets and regional marketing frameworks while adapting activity for individual markets.
- Identify and manage local vendors, agencies, venues and event partners.
- Manage activity within defined regional and country marketing budgets.
- Track program performance, pipeline contribution, engagement and event ROI.
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Account-Based Marketing
- Partner closely with Sales and Growth teams to activate priority strategic accounts across the region.
- Develop locally relevant ABM programs including executive dinners, roundtables, private events and targeted on-site experiences.
- Support audience acquisition and engagement for strategic accounts.
- Ensure field activity aligns with commercial priorities and target-account strategies.
Country & Market Launches
- Support new country launches from planning through execution alongside the Country GM and Growth Marketing team.
- Coordinate launch events, local activations, partners, venues and supporting marketing activity.
- Adapt regional programs to reflect local market dynamics, customer expectations and cultural considerations.
- Build strong knowledge of the regional B2B technology ecosystem and identify opportunities to strengthen brand presence in priority markets.
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MUST-HAVE REQUIREMENTS
- Approximately 5 to 10 years of B2B field marketing, events or integrated marketing experience.
- Strong experience planning and delivering physical events from concept through execution.
- Experience supporting ABM, demand generation or strategic account marketing.
- Proven ability to work closely with Sales and commercial stakeholders.
- Strong regional knowledge and understanding of UK markets.
- Experience managing agencies, venues, vendors and event budgets.
- Comfortable working independently in a fast-moving, high-growth environment.
- Strong project management and organisational skills.
- Willing and able to travel regularly across the region.
NICE TO HAVE
- Experience within B2B SaaS, enterprise technology or a high-growth technology company.
- Previous experience working in a scale-up environment.
- Experience supporting market or country launches.
- Existing relationships within the regional technology, events or B2B marketing ecosystem.
- Familiarity with CRM, marketing automation and event management platforms.
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