Epicor
Field Marketing Principal
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Duties & Responsibilities
- Develops and executes integrated, omni-channel marketing plans that align with regional business objectives and the wider EMEA field marketing strategy.
- Lead the planning and orchestration of integrated multi-channel campaigns across digital, events, content, and social to deliver a consistent customer experience.
- Contribute to the development of UKI and European field marketing strategies by providing market insight, campaign performance analysis, and recommendations based on customer, sales, and industry intelligence.
- Translates regional marketing strategy into impactful campaigns that support pipeline generation, customer engagement, and revenue growth.
- Uses commercial insight, market intelligence, and campaign performance to recommend adjustments that optimise marketing investment and improve business outcomes.
- Take ownership of regional marketing performance, with accountability for pipeline creation, pipeline acceleration, conversion, and marketing-influenced revenue.
- Proactively identifies emerging marketing trends, technologies, and best practices, recommending innovative approaches that enhance campaign effectiveness and improve the customer experience.
- Develop and execute targeted Account-Based Marketing (ABM) strategies for strategic accounts, partnering with sales to deliver personalized engagement that accelerates opportunity creation and progression.
- Leverage marketing technology, AI-enabled tools, and automation to improve campaign effectiveness, operational efficiency, and customer experience.
- Define success metrics and develop actionable dashboards using Salesforce, Tableau, and marketing analytics to optimise investment decisions and clearly demonstrate marketing's contribution to business growth.
What You Will Need To Succeed
- 8+ years' experience in B2B marketing, with a proven track record of developing and delivering integrated demand generation and field marketing programmes.
- Experience within enterprise software, SaaS, or technology organisations, with an understanding of complex sales cycles and multiple buying personas.
- Experience in manufacturing, distribution, or industrial technology markets is advantageous.
- Hands-on field marketing experience supporting regional sales teams and aligning marketing activity to commercial objectives.
- Experience delivering integrated marketing programmes across multiple European markets is highly desirable.
- Bachelor’s degree in marketing, business, or a related discipline (or equivalent experience). An MBA is advantageous.
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Skill That Can Set You Apart
- Strong commercial acumen with the ability to align marketing initiatives to business priorities, pipeline growth, and revenue outcomes.
- Demonstrated experience designing, executing, and optimising integrated multi-channel marketing campaigns.
- Working knowledge of Account-Based Marketing (ABM) strategies and targeted demand generation.
- Strong analytical mindset with experience using marketing and CRM platforms (e.g. Salesforce, Tableau, or equivalent) to measure performance and drive optimisation.
- Excellent project management skills with the ability to manage multiple priorities across a complex, matrixed organisation.
- Confident communicator with strong presentation, influencing, and stakeholder management skills across all levels of the business.
- Strong understanding of modern digital marketing channels, marketing automation, and evolving best practices, including AI-enabled marketing tools.
About Epicor
At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.
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We’re Proactive, Proud, Partners.
Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.
Competitive Pay & Benefits
- Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
- Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
- Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
- Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
- Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
- Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Equal Opportunities and Accommodations Statement
Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.
We are an equal-opportunity employer.
Recruiter
Kai Lewis
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