Russell Tobin
Field Marketing Specialist
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Field Marketing Specialist, EMEA (Events & ABM) – Contract
Location: London – Hybrid, 3 days per week in the office
Contract: 6+ months, with possible extension
Hours: Full-time, 40 hours per week
Start: ASAP / within 1 month
Travel: Occasional travel across Europe
Hourly Pay: £80 per hour PAYE
About the Role
We are looking for a Field Marketing Specialist to join our growing EMEA Marketing team in London.
You will work closely with the EMEA Enterprise Industry Marketing Lead and Enterprise GTM teams across EMEA, owning targeted marketing programmes that bring enterprise customers together through executive briefings, industry days, workshops, trade shows and speaking engagements.
This is more than an event coordination role. You will own programmes end to end, from planning and audience targeting through to execution, sales alignment, follow-up and measuring the pipeline and business impact generated.
The ideal candidate is hands-on, highly organized and commercially minded, with strong experience across field marketing, event marketing and ABM within a technology environment.
What You'll Do
- Own closed-door, first-party activations end to end, including sales enablement, content creation and attendee management
- Develop and manage vertical- and persona-specific marketing plays
- Work closely with Enterprise Industry GTM and sales teams across EMEA to support pipeline generation and increase customer consumption
- Plan and execute executive briefings, industry days, workshops, trade shows and speaking engagements
- Manage events from initial planning through execution, follow-up and reporting
- Measure and report on ROI, pipeline and business impact, rather than simply event registrations
- Coordinate event agencies, venues and external suppliers
- Prepare detailed briefing packs to ensure internal teams are fully prepared for customer engagements
- Manage event budgets, including purchase orders, quotes, invoices and spend tracking
- Identify opportunities to improve event programmes and implement better ways of working
- Manage multiple activations simultaneously while maintaining a high level of attention to detail
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What We're Looking For
- 5–10 years of experience in field marketing, event marketing, ABM or a related B2B marketing function
- Report on ROI rather than on registrations
- Manage closed-door, first-party activations end to end, including sales enablement, content creation and attendee management
- Worked across EMEA, supporting the Enterprise Industry GTM teams to drive pipeline and increase consumption
- Experience working within a technology company, ideally across software, cloud, data or AI
- Experience combining field marketing, ABM and sales/GTM alignment
- Strong understanding of how events and targeted marketing programmes contribute to pipeline generation and business outcomes
- Hands-on experience with Salesforce and an event registration platform such as Swoogo
- Ability to manage multiple events and programmes at the same time
- Strong project management and stakeholder management skills
- Based in or near London and comfortable working in the office three days per week
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The short version: less event logistics, more owning the programme and the pipeline it generates.
Nice to Have
- French or German language skills
- Experience marketing to financial services or life sciences audiences
- Experience delivering events in Paris, Frankfurt or Munich
- Experience using AI tools such as Claude in day-to-day marketing work
What Success Looks Like
Success in this role is not measured simply by how many people attend an event.
You will be expected to demonstrate how your programmes:
- Reach the right enterprise accounts and decision-makers
- Support sales and GTM priorities
- Generate and influence pipeline
- Drive customer engagement and consumption
- Deliver measurable ROI
- Improve over time through data, feedback and better execution
Please include a link to your portfolio when applying. Applications without a relevant portfolio may not be considered.
Interested? If you have strong experience delivering B2B technology events and ABM programmes and enjoy being hands-on from planning through to execution, we’d love to hear from you.
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