XOXO SODA
Field Sales Executive
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FIELD SALES EXECUTIVE – LONDON
Are you the kind of person who can walk into a café, clock the fridge layout and already be thinking: “XOXO belongs here”? Do you love being out and about, meeting people, opening doors and turning conversations into new customers? Well, look no further.
We’re looking for a standout Field Sales Executive to get XOXO Soda into more fridges, cafés, bars and stores across London.
This is a hands-on, field-based role for someone who loves being face-to-face with customers, hunting out new opportunities and building brilliant relationships. You’ll be the face of XOXO across your territory, driving new business, growing existing accounts and making sure the brand looks as good in real life as it does on paper.
WHAT YOU’LL BE DOING
Account Growth & Execution
- Build strong relationships with customers across your territory
- Grow existing accounts through repeat orders, additional listings and increased volume
- Drive visibility through merchandising, sampling, promotional activity and trade activation
- Make sure XOXO is well positioned, well stocked and looking its best in every account
- Deliver against monthly sales, volume, distribution and new business targets
Samplings and Activations
- Plan and execute samplings and activations across your customer base
- Work closely with the marketing team to deliver regular events in line with wider brand strategy
- Be the face of XOXO within our Key National Customers working as both a brand ambassador and grocery activator.
New Business & Territory Growth
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- Own your London territory, identifying and winning new independent accounts
- Get out into the field and proactively introduce XOXO to cafés, bars, convenience stores and lifestyle retailers
- Build a strong pipeline of prospective customers and turn conversations into listings
- Spot new opportunities, from individual independents through to growing local groups
- Drive distribution and make sure XOXO is showing up in all the right places
Field Intelligence & Feedback
- Keep your finger on the pulse of what’s happening across London’s café, hospitality and lifestyle scene
- Share customer, competitor and market insights with the wider team
- Identify emerging trends, new openings and opportunities for XOXO
- Feed back what customers are telling us to help shape our commercial plans
Collaboration & Development
- Work closely with the Head of OOH for coaching, support and performance development
- Keep CRM and account information accurate and up to date
- Collaborate with the wider sales and marketing teams to bring activations and campaigns to life
- Be a brilliant ambassador for XOXO wherever you go
WHO YOU ARE
- You love sales and genuinely enjoy meeting new people
- You’re confident walking into a new venue, starting a conversation and pitching a product
- You’re commercially minded, target-driven and motivated by winning new business
- You know London and ideally understand its café, hospitality, convenience or lifestyle retail scene
- You’re organised, proactive and comfortable managing your own territory and diary
- You thrive in a fast-paced, high-growth environment
- You’re passionate about challenger brands and excited by the idea of helping build one from the ground up
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Previous field sales or FMCG experience would be brilliant, but attitude, energy and commercial instinct are just as important to us.
STRUCTURE OF ROLE
- Territory: London
- Customers: Independent cafés, café groups, bars, convenience stores and lifestyle-led retailers
- Working style: Predominantly field-based, spending your time out in your territory meeting existing and prospective customers
PURPOSE OF ROLE
Your job is simple: get XOXO into more hands, fridges and venues across London.
You’ll drive new business, build brilliant customer relationships and make sure XOXO stands out wherever we’re stocked.
You’ll be one of the faces of XOXO in the market, turning first conversations into new listings and new stockists into long-term customers.
MEASURES OF SUCCESS
- New account wins across your territory
- Growth in distribution and number of active stockists
- Sales volume and repeat orders
- Strong in-store visibility and execution
- Brilliant customer relationships and retention
- Consistent delivery against individual sales targets
WHY JOIN US?
- Be part of a fast-growing brand shaking up the drinks industry
- Competitive salary
- Join a fun, ambitious and high-energy team that’s obsessed with what we do
- Have a real impact on how XOXO grows across London
- 25 days holiday plus bank holidays
- Free XOXO sodas in the office!
No recruiters please.
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Jessica, London
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