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If, after reading the role description below, you’d like to apply, please send your CV and a cover letter to hiring+am@galeta.co.uk explaining why this role and why now. We’re far more interested in clarity of thought, ambition and judgement than perfectly polished applications. No agencies, please.
About Us
Galeta is not a typical bakery. We’re one of the UK’s fastest-growing wholesale bakeries, supplying handmade, premium bakes to some of the most recognisable names in food and culture, from Selfridges and Tate to London’s best independent cafés, coffee roasters and hospitality groups. Everything we do is built around craft, reliability and relationships. We bake fresh every day, we deliver early, and we take our customers’ trade seriously. That mindset runs through the whole business, including sales.
About the Role
We’re looking for a driven Field Sales Manager to convert our healthy pipeline of leads for our London wholesale customers, while also helping convert these customers to repeat customers and become a part of the Galeta family. This is a hands-on, outward-facing role with real responsibility. You’ll be trusted to manage and grow relationships, protect revenue, and spot opportunities to do more with the right customers. You’ll spend time on the phone, on the road, in cafés and kitchens, and in constant conversation about how Galeta can support our customers’ trade better.
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What You'll Be Doing
- Growing the Galeta portfolio of wholesale customers, ensuring they join Galeta and stay with over time
- Proactively opening new accounts across specialty coffee, independents and larger hospitality groups
- Owning the full sales journey: prospecting, pitching, onboarding and early-order support
- Acting as the main point of contact for your accounts in the early stage of the relationship
- Identifying opportunities to increase order value through the right product mix and new launches
- Working closely with CX, operations and production to resolve issues quickly and protect customer confidence
- Delivering against clear KPIs across acquisition, retention and account growth
What We Are Looking For
This role suits someone commercial, organised and comfortable being out in the world, talking to people and building proper relationships.
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You'll likely have:
- Proven experience in sales or account management, ideally within food, hospitality or coffee
- A strong understanding of London’s café and hospitality scene
- Confidence picking up the phone, walking into venues and starting conversations
- A proactive, self-directed approach with strong time management
- Good commercial instincts and a genuine interest in great food and drink
- A full UK driving licence is essential, as the role involves regular travel to visit customers across London and the surrounding areas
Why Join Galeta?
- Represent one of London’s most respected and ambitious artisan bakery brands
- Join a fast-growing business where sales performance genuinely matters
- Real ownership of accounts and the freedom to build relationships properly
- Competitive salary of £50k OTE (base to be discussed following interview), with clear scope to grow as the business scales
The Details
- Monday to Friday, 8.30am to 5.30pm
- Based from our Farringdon office but with 80% of the time spent out in the field
- Right to work in the UK required
- Three-stage interview process
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