Field Sales Representative

About Delice De France:

A trusted leader in high quality frozen bakery products, helping bring exceptional quality to customers across the UK. As part of our sales team, you'll build strong customer relationships, identify new business opportunities, and promote a range of over 700 bakery products. If you're passionate about sales, enjoy working in a fast-paced environment, and want to be part of a company that values ambition, teamwork, and career development, we'd love to hear from you.

Overall Purpose of a Sales Development Representative:

To deliver budgeted sales targets for a specific geographical territory by managing and developing existing customer accounts and actively prospecting, winning & opening new accounts.

Key Relationships:

• Customers
• Field Sales Team
• Channel Team
• Telesales
• Webshop
• Marketing Team
• Hardware Team
• Chef Team
• Sales Data Admin
• Delivery Drivers
• Accounts Receivable

Main Duties & Responsibilities:

• To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met at a ratio of 80% growth from existing customers and 20% new business.
• Visit existing Independent customers, work with them to grow sales looking at lost products, additional products to range/category, NPD, promotions work with your Telesales buddy to ensure alignment & harmony on customer growth plan use CE to share notes, actions & next steps.
• Visit and develop nominated national & regional accounts using ABL (Authorised buying lists) and period briefs / activities as issued by the Channel Manager / Executive & in line with agreed visit frequencies.
• Actively pursue & convert new business leads.
• Manage territory on a daily basis achieving required visit frequency by account classification.
• Communicate & agree plan of action with Telesales buddy.
• Actively convert customers to Webshop.
• On a monthly basis share a territory business plan with Channel Sales Manager detailing performance to date & forward actions.
• Use reports provided to establish current trends across account base & identify key actions & objectives by customer to be completed within journey cycle.
• All data to be fully completed within Daily Sales Record & or CE. Weekly calendar to be updated minimum 4 weeks in advance.
• Ensure all customer enquiries to be responded to within 24 hours of receipt and to make sure all issues are addressed and resolved as quickly as possible.
• Continual improvement of product knowledge to share with customers to improve sales growth.
• Present samples of products in customer locations when required.
• Deliver launch days for new customers.
• Drive Concept sales in line with allocated targets.
• To manage ROI within all equipment placements across the territory to ensure maximum return on investment, relevant action to be taken if equipment is delivering under investment target.
• To follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, quality control.
• To undertake any reasonable request asked of you by the management team.
• To always represent the Company in a professional and positive manner.
• Identifying which prospect accounts are most valuable and making these a priority.