SV Wholesale
Field Sales Representative
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£30,000 basic salary + up to £37,000 OTE
Are you a confident, driven salesperson who enjoys building relationships and developing new business?
We’re looking for a Field Sales Representative to grow our customer base across independent convenience stores, retailers, and local businesses.
About SV Wholesale
SV Wholesale is a fast-growing FMCG wholesaler supplying retailers across the UK with a wide range of confectionery, snacks, soft drinks, and trending international products.
We work with independent convenience stores, wholesalers, and major retail customers, sourcing both established brands and exciting products from around the world.
As part of our continued growth, we’re expanding our field sales operation and looking for someone who can help introduce SV Wholesale to more retailers across the UK.
You’ll be out on the road representing the business, developing new accounts, growing existing customers, and building long-term relationships with retailers.
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What we offer
- £30,000 annual basic salary
- Up to £37,000 On-Target Earnings (OTE)
- Company pension
- Company uniform
- Company van
- Strong earning and progression potential
Key Responsibilities
- Visit independent retailers and convenience stores within your assigned territory
- Introduce the SV Wholesale product range and convert new shops into regular customers
- Build and maintain strong relationships with shopkeepers
- Identify new sales opportunities within your territory
- Grow sales and customer spend across your account base
- Work towards agreed weekly and monthly sales targets
- Maintain accurate records of customer visits, orders, and opportunities
- Build, develop, and manage your own van sales route, creating an efficient schedule of regular customer visits while continuously adding new accounts
- Take responsibility for van stock, including monitoring stock levels and keeping the van organized
- Process customer orders and handle payments accurately
- Work towards agreed KPIs, including sales revenue, new accounts, repeat customers, and territory growth, which will contribute towards performance-based bonuses
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What We're Looking For
- Full UK manual driving licence
- Ideally 2+ years' experience in field sales, van sales, FMCG, wholesale, or a similar sales environment
- A proven track record of achieving or exceeding sales targets
- Able to demonstrate previous sales performance, such as revenue generated, territory growth, new accounts won, or targets achieved
- Confident approaching new businesses and developing new customer relationships
- Strong communication and negotiation skills
- Self-motivated and target-driven
- Excellent organization and time-management skills
- Comfortable working independently while also being part of a wider team
Experience selling into convenience stores, independent retailers, cash & carries, or the FMCG sector would be particularly beneficial.
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