REL Field Marketing
Field Team Leader
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What's the role about?
Field Team Leader | FMCG Field Sales
Love being out in stores driving results, but ready to take the next step into people leadership? Could you combine great in-store execution with coaching and supporting a field sales team?
Full Time, Permanent
Salary: £30,000 per annum + up to 10% bonus + company car
Working: 37.5hrs/week, Monday to Friday
Location: Liverpool and surrounds
Join Smollan as a Field Team Leader, working in partnership with Henkel to drive outstanding execution and performance across your territory.
This is a great opportunity if you enjoy the commercial side of field sales but are also ready for greater responsibility. It’s a genuinely blended role: you’ll spend much of your time managing your own priority store call file, building relationships and driving results, while also acting as the day-to-day contact for your field team - coaching, supporting, and helping them perform at their best.
What will you be doing?
- Managing your own call file of priority stores, building strong relationships with store teams, and delivering against Henkel objectives
- Driving excellent in-store execution and identifying opportunities to improve brand performance
- Acting as the first point of contact for your field team, supporting day-to-day queries and escalations
- Visiting colleagues in store to coach, develop, and improve individual performance
- Supporting the training and onboarding of new team members and ongoing development of the wider team
- Identifying performance gaps and providing practical coaching and support
- Ensuring consistent operational standards and ways of working across the territory
- Completing accurate store and team reporting and sharing useful competitor and market insight with the account team
What are we looking for?
You’ll be comfortable balancing your own sales and store responsibilities with supporting others. You don’t necessarily need extensive management experience - this could be an excellent next step for an experienced Sales Executive or similar who has already demonstrated an ability to coach, support, or influence colleagues.
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You’ll also bring:
- Field sales experience within FMCG with a strong, proven track record of sales
- Strong relationship-building and influencing skills
- A commercial mindset and focus on delivering measurable results
- Confidence giving constructive feedback and coaching others
- The ability to organise your own territory while keeping sight of wider team priorities
- Good communication, reporting, and problem-solving skills
- A full UK driving licence for a minimum of 12 months
Why join us?
This role gives you the opportunity to continue doing what you enjoy in field sales while building genuine people-management experience. You’ll have your own stores and targets, but you’ll also play an important role in helping the wider Henkel team succeed - making it a strong stepping stone for someone looking to develop towards future field management opportunities.
What we offer you in return
- A competitive salary of up to £30,000 per annum + 10% bonus + company car
- 26 days holiday + bank holidays
- Full training and ongoing support to help boost your career
- Wellness programmes, mental health support, and personal development resources
Other benefits include:
- Enhanced pension
- Life Assurance
- Medicash level 2
- Enhanced maternity, enhanced paternity and adoption leave
- Perkbox and Tastecard
Ready to combine field sales with your next step into leadership? Apply today and help us deliver outstanding results for Henkel.
Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.
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More about us...
At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.
Awards
We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:
- UK’s Best Workplaces™ for Women* (since 2018)
- UK’s Best Workplaces™ for Wellbeing* (since 2018)
- UK’s Best Workplaces™ for Development* (since 2024)
- UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
- Happiest Workplace Award* (WorkL, 2023,2024 & 2025)
We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.
Sustainability*
Looking for a company committed to a Sustainable Future? Our environmental achievements include...
- Ecovadis – Silver Award
- ISO 14001 & ISO 27001 Certifications
- Cyber Essentials Accreditation
- Partnership with Oblong Trees
*awards may be listed under our previous name, REL Field Marketing.
Our Rebranding Journey
In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.
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