Finance Business Partner - Brand & Marketing

Company Description

Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Job Description

Whilst this role will specialise in an area of Greene King’s commercial offering, it will be important to have an awareness of the entire commercial ecosystem.

Scope includes:

• Relationships and Influencing

  • Business partnering with the Commercial function, combining support with challenge as appropriate. Relationships will be important across the finance, commercial, and operational communities as well as with external partners and stakeholders.
  • The role holder makes commercial recommendations based on evidence and experience, having a real impact on the profitability and cash flow of Greene King.
  • Use influence to shape decision making and have a core focus on critical evaluation. This is not a passive role.

• Data, Insight, and Reporting

  • Producing first-rate commercial analysis which will be clear, concise, and insight focused. The role holder will be expected to add to collective responsibility for the entire Commercial Finance team’s analysis and reporting environment, constantly striving for improved quality.
  • Support with an element of regular reporting, developing first-class reporting solutions, and looking for ways to make them more efficient.
  • Influence the Loyalty team – provide balanced challenge to planned activities, timings, determine value for money on promotional spend.
  • Financial modelling – This role will be key to developing robust financial modelling of all planned promotional activity within Loyalty and Sports.
  • Post promotional/investment analysis – Review of activities once they have completed, compare to budget/expectations/KPIs, provide insight and analysis on performance; drivers, summarise lessons learned for future promotions.
  • Work with the Customer Data & Analytics team to understand customer behaviour and how this translates into visit frequency & sales. This in turn will help plan and analyse future promotions.
  • As a team own the reporting on the Digital Engagement Dartboard metric – set targets, prepare monthly pack with insight and analysis to drive performance. Provide recommendations to drive change.
  • Work with BI to improve reporting on the Greene King App & Loyalty – analyse whether the App is driving the intended benefits of increased spend per head, upsells, review of activity at Till versus App to explore options to drive value.
  • Comfortable with both financial and non-financial inputs to draw conclusions.