HyperGrowth Recruitment
Financial Controller - Legend London
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Financial Controller – Legend London
Remote first – London
Competitive salary + bonus
We’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Financial Controller to help build a scalable finance function capable of supporting their continued international growth.
We’re looking for an ambitious, hands-on finance leader who combines strong technical accounting expertise with commercial thinking, systems knowledge, and a passion for continuous improvement.
If you’ve operated within a fast-growing eCommerce, retail, or consumer business and enjoy taking ownership within entrepreneurial, founder-led environments, this could be the role for you.
About Legend London
Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.
This is an exciting opportunity to join the company at a pivotal stage of its journey and help shape the finance function that will support its continued international expansion.
The brand has scaled rapidly through a combination of:
- Strong product
- eCommerce
- Performance marketing
- Highly effective social-first creative
- International growth
Legend are now entering their next phase of growth, with finance playing a central role in improving visibility, strengthening controls, and supporting better commercial decision-making across the business.
Role Overview
As Financial Controller, you will take ownership of financial reporting, commercial strategy, controls, multi-entity consolidations, and compliance across Legend’s international business.
This role goes beyond traditional financial reporting. You’ll partner with senior leadership and the wider business to:
- Drive commercial performance
- Improve operational efficiency
- Strengthen financial controls
- Deliver meaningful commercial insight
- Introduce scalable systems and processes
- Lead the adoption of ERP, AI, and automation across finance
Working closely with the Founder/CEO, Fractional CFO, and senior leadership team, you’ll become a trusted business partner who combines technical accounting expertise with commercial acumen and systems thinking.
What Success Looks Like
Within your first 12–18 months, you will have:
- Successfully implemented an integrated ERP and AI-powered finance platform
- Automated key finance processes and reduced manual reporting
- Established an accurate, efficient, and timely month-end process
- Delivered trusted reporting and commercial insights to support strategic decisions
- Improved group consolidations across all international entities
- Embedded robust financial controls and governance
- Ensured tax and statutory compliance across every territory
- Built a high-performing finance team with clear ownership and accountability
- Established Finance as a proactive commercial partner to the wider business
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Main Responsibilities
AI, Systems & Process Improvement
- Lead the migration from Xero to a fully integrated ERP platform
- Define finance system requirements alongside key stakeholders
- Drive automation, standardisation, and AI adoption across the finance function
- Reduce manual processes and improve the accuracy and efficiency of reporting
- Introduce scalable systems capable of supporting continued international growth
Financial Reporting & Control
- Own the monthly close process across all entities
- Produce accurate and timely monthly management accounts
- Deliver board reporting, KPI dashboards, and meaningful commercial commentary
- Continually improve the monthly reporting pack using Xero and Fathom
- Ensure all balance sheet accounts are fully reconciled and appropriately supported
- Develop and maintain a robust financial control environment
- Lead annual audit preparation and manage external auditor relationships
- Maintain accounting policies and ensure compliance with relevant standards
Group Finance & International Operations
- Lead monthly consolidation across the UK, UAE, Netherlands, and US businesses
- Manage intercompany accounting, reconciliations, and eliminations
- Ensure accurate foreign currency accounting and multi-currency reporting
- Coordinate the preparation of statutory accounts
- Manage relationships with international tax advisers
- Ensure VAT, corporation tax, and other statutory filings are completed accurately and on time across all jurisdictions
Commercial Finance & Business Partnering
- Analyse business performance, profitability, and margins
- Provide meaningful commentary and actionable commercial insights alongside monthly results
- Support budgeting, forecasting, and long-range planning
- Build financial models and scenario analysis for strategic initiatives
- Identify opportunities to improve profitability and cash generation
- Partner with operational leaders to support commercial decision-making
- Challenge spending and identify cost-saving opportunities across the business
Cash Flow & Working Capital
- Monitor and optimise cash flow and working capital performance
- Own cash forecasting and liquidity planning
- Oversee inventory accounting and stock reconciliations
- Support credit control and supplier payment processes
- Improve visibility across cash requirements and future investment decisions
Leadership & Team Development
- Build, develop, and lead a scalable finance function
- Recruit and develop additional team members as the business grows
- Manage and coach the overseas bookkeeper
- Create clear ownership and accountability across the team
- Foster a culture of continuous improvement and high performance
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Expectations
- Highly commercial and strategically minded
- Hands-on, proactive, and accountable
- Comfortable operating within a fast-paced, founder-led environment
- Able to balance technical accuracy with the wider commercial picture
- Naturally curious and driven by continuous improvement
- Confident challenging decisions and influencing senior stakeholders
- Strong bias towards action, ownership, and execution
- Comfortable managing multiple priorities as the business evolves
Required Skills & Experience
- ACA, ACCA, or CIMA qualified
- 5+ years’ post-qualified experience as a Financial Controller or in a similar senior finance role
- Experience within eCommerce, retail, consumer goods, FMCG, or another fast-growing, multi-entity business
- Strong technical accounting knowledge
- Experience preparing consolidated management accounts across international, multi-currency group structures
- Proven experience improving financial reporting, controls, and processes
- Experience managing audits, statutory reporting, and tax compliance
- Strong commercial acumen and business-partnering skills
- Confidence influencing both finance and non-finance stakeholders
- Advanced Excel skills and experience analysing large data sets
- Experience managing and developing finance team members
Bonus If You Have
- Experience implementing an ERP system
- Experience introducing AI and automation across finance
- Previous exposure to fast-scaling DTC or eCommerce brands
- Experience using Xero and Fathom
- Experience supporting a business through rapid international expansion
- Exposure to inventory accounting within a product-led business
Salary & Benefits
- Competitive base salary + bonus
- Remote-first working with a future London office
- Direct exposure to the Founder/CEO, Fractional CFO, and senior leadership team
- Opportunity to lead high-impact ERP, automation, and business intelligence projects
- Genuine ownership over the development of the finance function
- International exposure across the UK, US, Europe, and other global markets
- Strong career progression within a rapidly scaling business
If this sounds like you, hit apply or email Kyle at kyle@hypergrowthrec.co.uk to find out more!
Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success – let us know if you require any adjustments during the recruitment process.
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