Zealous Agency
FMCG Social Media Specialist
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FMCG Social Media Specialist - Agency
£40k to £45k
Hybrid
Leeds based
Are you a Social Media Specialist with experience working with FMCG brands?
You’ll play a key role in shaping how clients show up across social, from big-picture strategy and insight through to the content that actually goes live. You’ll work closely with creatives, clients and the wider team, bringing ideas to life across social, influencer, UGC and PR.
Most importantly, you’ll have a voice in the room. You’ll be trusted to challenge briefs, defend your thinking and push brands to create work that people actually want to engage with.
Key Responsibilities:
- Developing social and content strategies rooted in insight, audience and business objectives
- Turning strategy into clear, inspiring creative direction
- Getting hands-on with copy, content development and creative briefs
- Generating ideas that make brands stand out across social, influencer, UGC and PR
- Managing communities and understanding how brands should behave in social spaces
- Using data and performance insights to understand what’s working — and what needs to change
- Presenting strategic thinking to clients and confidently challenging when necessary
- Understanding what makes great creative stop the scroll, drive engagement and deliver commercially
- Supporting new business with sharp, commercially focused strategic thinking
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Experience Required:
- You’ll ideally have 5+ years’ experience in social or content strategy, with agency experience preferred.
- A genuine point of view on where social is heading
- Not afraid to challenge a brief or offer a different perspective
- Able to move effortlessly between strategic thinking and hands-on execution
- Strong client-facing experience and can communicate ideas with confidence
- Understands data and, crucially, knows what it actually means for the business
- Has a strong understanding of creative and what makes content genuinely effective
- Can turn complex strategic thinking into clear direction that teams can act on
- Has experience or a strong understanding of paid social and how it works alongside organic
- Is comfortable using platforms such as Meta Business Suite, Sprout, Hootsuite, Later and GA4
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Your Day to Day
- No two weeks will be the same.
- You might be developing a new social strategy, presenting ideas to a client, planning upcoming content or working with creatives to turn a strategic thought into something brilliant.
- The next day, you could be diving into performance data, figuring out why a campaign underperformed and identifying what should happen next.
- You’ll work across a handful of clients and varied briefs, so curiosity, adaptability and the ability to switch between big-picture thinking and the detail are essential.
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