Fabled Labs
Founding Associate
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Fabled Labs
Fabled Labs is a specialist AI search consultancy for regulated UK businesses: law firms, barristers' chambers, private healthcare, tech, wealth, energy, and financial services.
People now ask ChatGPT, Google AI Overviews and Perplexity whom to trust before they ever visit a website. We make sure our clients are the answer. Our work covers SEO, AI search, digital PR, and Google Ads.
We are a small, London-based team working with established law firms, chambers, and clinics. We are growing, and we are now hiring the person who will help lead that growth.
The Role in Brief
This is an all-rounder role. You will do a bit of everything: client work, delivery, analysis, content, paid search, PR, and the running of the business.
You do not need to know it all on day one.
We will train you. You will learn every part of Fabled Labs from the ground up, working directly with the founder, Sean O'Dwyer Curran.
The aim is for you to lead the business as it grows. That is why the role comes with equity.
What It Is Like Here
We are a start-up, and we want to be upfront about what that means.
- Processes are light, and you will help build them
- The culture is chaotic at times, but fun
- The pace is fast, and things change often
If you want structure and a predictable week, this is not the role for you. If you want to learn fast and help build something, it is.
What You Will Do
Your job is to take work off the founder, first with support, then on your own. No two weeks will look the same.
Client Work
- Become the day-to-day contact on a growing number of accounts
- Prepare and present monthly performance reports
- Spot problems early and fix them before the client has to ask
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Delivery
- Keep work moving across our specialists: on-page SEO, paid search, PR, data, and development
- Run the weekly task board and chase anything that slips
- Check work before it reaches a client
Hands-On Work
- Learn to do the work yourself: SEO and AI search analysis, content briefs, Google Ads, and PR support
- Use AI tools and our data stack (Ahrefs, Google Search Console, GA4, Searchable, Google Ads) for first-pass analysis
- Turn data into a clear recommendation, not a spreadsheet
Growing the Business
- Research prospects and help build proposals and pitches
- Write down how we do things, so the business does not depend on one person
- Find better ways of working, then make them happen
Who We Are Looking For
We hire for aptitude and the ability to deliver, not technical skill. SEO and AI search can be taught. Judgement, ownership, and pace cannot. We need someone with a desire to learn.
You have already worked in a professional role, ideally facing clients or customers. You can point to things you delivered, and what changed because of them.
How You Work
- You own your work and see it through, without being chased
- You plan your time well and stay organised when several things need doing at once
- You check your own work and notice the detail others miss
- You care about results, and can show the difference you have made
How You Think
- You pick up new things quickly, and enjoy doing it
- You break down messy problems and make sound decisions
- You spot risks early and raise them at the right time
- You find better ways of doing things, without waiting to be asked
- You think commercially: you ask what something is worth, not just how to do it
Get help with your application
Your very own career expert that helps elevate your application to the next level.
How You Treat People and Information
- You are honest, and you own up to mistakes
- You care about clients, and balance what they want with what the business needs
- You write clearly and speak with confidence to senior people
- You handle confidential information with discretion
- You already use AI tools, or want to master them
Our values are Intelligence, Commercial thinking, Trust, and Discretion. We hire for them.
Where This Role Goes
The aim is simple: in time, you lead Fabled Labs day-to-day. You get there in four stages, and your title and pay grow as you move through them.
First 5 Months
- Every part of the business, side by side with the founder. You take over the weekly delivery rhythm.
Months 6 to 12
- Delivery and day-to-day client relationships on your accounts
As the Team Grows
- Managing people, including an account manager and our specialists
As We Scale
- Fabled Labs day-to-day, while the founder focuses on strategy and growth
Compensation
- £32,000, rising to £35,000 when you pass probation and achieve high-level progression.
- Equity: Share options in Fabled Labs, granted when you pass probation and vesting over four years
Probation
- 5 months
Training
- Hands-on training from the founder across SEO, AI search, paid search, PR, and client management
Location
- Our London office, in person 4 days a week
Contract
- Full time, permanent
Reports to
- Sean O'Dwyer Curran, Founder and CEO
What Happens Next
- A 20-minute online interview with our CEO, Sean O'Dwyer Curran
- A 20-minute second interview with our Advisor
- A task, which you present to us in person at our London office
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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