Wave Group
Founding Designer
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Founding Designer - £60-90k
Location: London
Type: In-office (no remote/hybrid)
The Company
A seed-stage startup building AI technology that runs live in high-volume, high-stakes production environments, making decisions worth billions of dollars, 24/7. Having recently closed a multi-million dollar funding round, the company is scaling quickly across the US and Europe, with a small, high-caliber team solving problems that span operations, physics and engineering, software, AI, and product design. The team spends real time with customers understanding problems firsthand and iterating fast to solve them.
The culture is famously low-process: no scheduled meetings, continuous discussion throughout the day, and features shipped to production daily, often designed, built, and deployed on the customer's site without a central planning cycle.
The Role
This is a single, high-ownership Founding Designer position covering two connected products.
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You'll own visual identity and product design end-to-end:
- Lead overall design and creative direction: logos, brand identity, marketing sites, and software products
- Build and maintain marketing websites and landing pages using modern web tech
- Run the full design lifecycle self-sufficiently: brand concepting, UI/UX discovery, rapid prototyping, shipping front-end interfaces
- Design at every level, from high-level concept and landing pages down to interface-level polish
- Balance immediate customer needs against long-term product strategy
What You'll Bring
- 2+ years across product design with a strong understanding of prototyping with AI tools
- Strong intuition for translating user needs into intuitive products and web experiences
- A sharp eye for aesthetics, branding, typography, and detail
- Fluency in design/motion tools (Figma, Rive/Lottie) and modern front-end web tech (HTML/CSS, React, Next.js, Framer, Webflow)
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Backgrounds that tend to fit well: Product Designers with front-end build skills, Design Engineers/Creative Developers, or Visual/Brand Designers with strong software UI/UX experience.
Beyond the toolkit, they're looking for:
- Exceptional ability, demonstrated in whatever form that's taken for you: a key early role at a startup, a product/brand built end-to-end, or a standout side project or open-source work
- Comfort with freedom and low process, balanced with genuinely enjoying collaboration
- Genuine excitement for early-stage, high-growth environments, including some travel to customer sites
- Comfort operating in uncertain, fast-moving environments
Working Style
In-office, colocated with the team. This is not a remote or hybrid role. Some travel to customer sites is expected.
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